County council candidates try to stand out with fun and memorable campaign

2022-09-26

As local elections approach, thousands of candidates up and down the country are hoping to win votes. And to stand out from the crowd, campaigns must be memorable. Candidates are adopting unexpected or seemingly tangential strategies to make their campaigns pop. We look at some of the most intriguing campaigns today.

Two voters are engrossed in this game of whack-a-mole.

But this is no arcade. It’s an electoral services office, where Changhua County council candidate Wang Hsiao-yu is playing on his professional background as an engineer in his tech-themed campaign.

He’s brought games machines into the office, as well as giving classes for kids on how to make and code Lego robots.

Or if you head on to the campaign of Yunlin County council candidate, Chou Hsiu-yueh, you can scan a face and make electoral videos with special effects. She’s already served three terms, and this time she’s switched from paper flyers to a tech-based campaign.

Meanwhile, independent candidate Chang Kuang-yi is also running for county councilor, with this audacious billboard. “Not All Changs Are Part of Local Factions,” it reads.

Chang Kuang-yi
Yunlin County council candidate
Recently we have been subject to some suspicion, some doubts about whether we are really independent or not, or whether we’re going to run for another party. So we’re stressing the fact that although my name is Chang, not all Changs are part of local factions.

And then there’s Yunlin County candidate Chen Fang-ying, whose electoral photos show her in school uniform, to advertise the fact that she grew up in the area.

Chen Fang-ying
Yunlin County council candidate
Lots of people are saying I’m just coming back to serve because of the election, or that I was parachuted in. That’s not true. I really am a local girl.

In their efforts to grab the attention of voters, local politicians are doing their best to make campaigns fun and memorable.

年底選戰燒! 參選人出"奇招"創意宣傳搏版面

2022-09-26

年底大選角逐者一籮筐，參選人為了加深選民印象，花招百出。雲林有首次參選的新秀，穿高中制服拍宣傳照，凸顯在地非空降；還有參選人推科技文宣，搶攻年輕選票。

打地鼠遊戲，倆倆對決，參賽大嬸雙手盯著機台，玩開了。

這不在遊藝場內，而是競選服務處裡，民眾黨彰化縣議員參選人王孝裕，發揮資策會工程師的專業背景，主打科技參選。

不但把遊戲機搬進社區拜票，還教小朋友玩樂高機器人、寫程式。

手機掃瞄人臉，政見影片搭配聲光效果，活靈活現，66歲的雲林縣議員參選人周秀月，有三屆議員資歷，這回參選，不再發傳統紙本文宣，改走科技創新。

無黨籍新秀張光儀，這回首次投入縣議員選舉，斗大看板上寫著「不是每個姓張的都是地方派系」，有弦外之音。

[[雲林縣議員參選人(無) 張光儀]]
“我們前陣子也身陷一些疑慮，質疑說我們是不是真的無黨籍，是不是要掛其他政黨出來選，我們就特別強調說，雖然我姓張，但不是每個姓張的都是地方派系。”

還有參選人穿學校制服拍宣傳照，用高中校服凸顯在地長大。

[[雲林縣議員參選人(無) 陳芳盈]]
“有很多人講說我是為了選舉回來服務、我是空降回來的，但其實並不是，我是真的在地小孩。”

為了深化選民印象，各參選人各出奇招，靠噱頭搏版面。