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Bakeries with small storefronts earn huge profits for hotels

Bakeries with small storefronts earn huge profits for hotels

2023-11-19

If you’ve ever stayed at a large hotel in Taiwan, then you’ve likely seen a hotel bakery. Taiwanese love baked goods, and that fact has not been lost on the major hotel chains. Hotel bakeries with a small storefront of 13 ping or less can generate monthly revenue of up to NT$3 million, and some shops have earned that much with significantly less space than that. To stay competitive, big hotels in the country are sure to have well-trained pastry chefs on staff.

The baker delicately slices the pastry in half, revealing several layers wrapped around a chestnut puree filling.

Wu En-wen
Food critic
It’s not greasy at all, and it has a delicate texture and lingering aftertaste.

This salted caramel pastry is topped with a butterfly-shaped chocolate. Its delicate layers lend it a crispy texture.

Lee Chen-ming
Pastry chef
Making a pastry like this requires ample time and experience. The layers can be peeled apart, and can be eaten like that, one layer at a time.

These baked goods take half a day to create, and a limited number is made each day. A hotel bakery can make nine types of breads and pastries daily in a 13-ping storefront, and generate some NT$3 million of monthly revenue.

Wu Jo-ning
Food and catering services marketing
We primarily focus on Danish pastries. We are aware that consumers in Taipei tend to especially enjoy pastries with a crispy texture.

At this bakery a variety of breads are on offer, and a worker is busy restocking shelves. At another hotel bakery space is more limited, but the shop’s lower prices and focus on healthier options have kept business booming.

Chao Chih-chi
Hotel marketing
A bakery on the first floor of a hotel that’s only 5 or 6 ping in size can earn between NT$2 and NT$3 million per month.

Bakeries are an industry worth NT$80 billion annually in Taiwan. With their ability to generate large profits from small storefronts, they may be the hotel industry’s golden goose.

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Sun to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

金雞母! 烘焙坊進駐飯店 小小空間創造千萬營收

2023-11-19

飯店烘焙坊空間不大,卻是業績金雞母。有烘焙坊進駐飯店,13坪空間,用千層口感麵包做出差異化,目標年營收破3千萬元,而另一家飯店麵包坊也很能賺,空間不到7坪,年營業額超過2千萬。

一刀劃開小巧精緻的魔方麵包,層層堆疊的麵片,包覆著法國栗子泥。

[[美食家 吳恩文]]
“吃起來不會油膩,然後我覺得它的口感是比較細緻而且悠長的。”

宛如小型圓頂的焦糖鹽之花麵包,頂端點綴蝴蝶造型脆片,運用四折兩次的折疊手法,口感鬆脆扎實。

[[點心坊主廚 李振銘]]
“時間和經驗要非常足夠,才能做得非常完整,而且可以撕成一頁一頁,吃的時候可以用撕的。”

從製作到出爐超過半天時間,每天限量供應,飯店新開烘焙坊,做出9款麵包, 13坪店面,目標月營業額300萬元。

[[連鎖餐飲行銷企劃副總 吳若寧]]
“以丹麥口感的麵包為主,我們也知道台北的消費者,對於酥脆口感的烘焙產品特別的喜歡。”

架上麵包琳瑯滿目,店員馬不停蹄補貨,另一家飯店烘焙坊,座落街邊空間不大,但靠著健康自然取向和銅板價格,每月創造驚人業績。

[[飯店行銷公關總監 趙芝綺]]
“飯店位在一樓的麵包坊,雖然坪數很小大概只有5、6坪,但每個月可以創造200到300萬業績。”

運用小小店面,搶攻台灣一年800億的麵包商機,也成為飯店金雞母。

更多新聞內容,請鎖定:
民視台灣台(152頻道)週日至週五晚上9:30
民視新聞台(53頻道)週二至週六凌晨1:00

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