
To help their customers grow their wealth in the new year, many large banks are handing out auspicious gifts for the Year of the Snake. Cathay, for instance, is giving away limited- edition lucky coins, water bottles, and rice. Yuanta has designed a traditional treasure bowl and piggy bank, while Bank SinoPac decided to make something for the kids. For its VIP customers, the securities division has even collaborated with Beigang’s Wude Temple to make a lucky gift box for the first time.
Getting a lucky water bottle on your visit to the bank has become a Lunar New Year tradition. Customers are also delighted to receive lucky coins and rice.
Member of public
I think it’s really special. I’ve never gotten any of the New Year giveaways from a bank before, so I figured this year I’d give it a try. I hope I can get a big prize at the year-end banquet.
Member of public
It can be a sign that it’ll be a good year. That everything will go smoothly and I’ll make money. I might put it on my desk or at home.
Shih Chun-lan
Bank PR and development associate
The two red envelopes for this year when put together make a knot symbolizing happiness. With the color and design, we hope to make people happy. We also hope that when people give these to their friends and family, they’ll feel fortunate.
The water given out by Bank SinoPac features snakes winding around apples and pineapples in an orchard. Each of the three working days leading up to the holiday, every branch is to give out 88 bottles.
If the New Year candy and spring couplets aren’t enough, the bank’s securities division has also collaborated with Wude Temple in Beigang to create a lucky gift box. The water bottle has an image of the Black Tiger General, while the lucky coin is embossed with a treasure bowl, featuring different images on each side. The limited-edition gift box is available for the bank’s VIP customers.
Liao Ta-i
Folk tradition expert
To change your luck, place it diagonal from the front door in your house or inside the right-hand drawer in your desk.
Yuanta is only offering 160,000 lucky water bottles for the New Year, along with 13,000 treasure bowls of an adorable snake inlayed with 18 ingots. Banks are pulling out all the stops to wish their customers a prosperous new year.
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新年新氣象,為讓客戶在新的一年增添財運討吉利,各大金融機構紛紛推出蛇年新春贈禮,像是國泰金控針對乙巳小龍年,推出限量招財金、招財水、發財米,元大銀行還設計了討喜的聚寶盆和小龍如意撲滿,永豐金招財小物走童趣路線,證券更針對VIP客戶,前往北港武德宮祈福,首度推出聯名招財錢母禮盒。
到銀行臨櫃領發財水,成了新春招財傳統,還有招財金、發財米,也深受民眾喜愛。
[[民眾]]
“其實就是蠻特別的,然後因為之前都沒有拿過,銀行就是放過金庫的這種招財小物,想說今年拿來試試看,希望尾牙可以中大獎”
[[民眾]]
“可以替自己在新的一年,有一個好兆頭,可以順順利利,可以發財,可能就會放在自己的桌上或家裡”
[[金控公關發展部協理 施君蘭]]
“(今年的)兩個紅包,結合起來之後變成一個,幸福的結的樣子,在我們的色調上或是構圖上面,都希望帶給大家心情更好,然後也希望說送給親朋好友,都會有被祝福的感覺”
永豐銀行發財水,則是有財蛇圍繞在蘋果、鳳梨組成的花果園,春節前三個營業日,每家分行每天限量發送88瓶。
甜甜的發財糖、迎福春聯還不夠,永豐證券特別到北港武德宮祈福,推出招財禮盒,不只發財水有黑虎將軍,鑲嵌在聚寶盆的發財金,雙面都有不同圖案,針對VIP客戶限量發送。
[[民俗專家 廖大乙]]
“如何改運,就放在家裡的進門的對角線,或是辦公桌的右手邊抽屜裡面”
元大銀行今年的小龍如意發財水,限量16萬份,鑲有18個小元寶的聚寶盆,限量1萬3千份,小龍如意撲滿,更是可愛又討喜。各家銀行用心設計開運小物,要祝客戶新的一年,財源廣進。
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