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COA offers NT$200 vouchers to people who buy NT$600 worth of China-banned products

COA offers NT$200 vouchers to people who buy NT$600 worth of China-banned products

2022-08-08

The Council of Agriculture has announced a NT$60 million voucher program to promote consumption of goods slapped with an import ban in China. Members of the public are eligible to win a NT$200 voucher after spending at least NT$600 on any of six affected products, such as pomelos and groupers. A total of 300,000 vouchers will be handed out at a raffle on Oct. 5.

There’s just a few weeks until the Mid-Autumn Festival and its family cookouts. This year, the Council of Agriculture wants pomelos and groupers to be the star of the show, as these products are among thousands that been banned for import in China. The council has launched a new voucher program. Shoppers who buy NT$600 of pomelo, grouper, beltfish, Japanese horse mackerel, fourfinger threadfin or tilapia can enter a raffle for agricultural vouchers worth NT$200.

Chen Chi-chung
Council of Agriculture
We can launch it in time for the Mid-Autumn Festival, which is just around the corner. We encourage consumers to use these vouchers to purchase high-quality Taiwanese agricultural and fisheries products. More importantly, consumer action can allow for these excellent pomelos and fish to be consumed domestically.

農委會祭出6千萬預算,將在10/5,抽出30萬份的農遊券,全台3500家商店都能使用,藉此刺激銷量,拉抬產地價格。
The voucher program has a budget of NT$60 million. The raffle will be held on Oct. 5, with 300,000 vouchers on offer. They can be spent at more than 3,500 shops around Taiwan. The COA hopes that the program can boost sales and keep agricultural prices from plummeting.

Chen Chi-chung
Council of Agriculture
The vouchers are just one of the policies to stimulate domestic sales. We think that, thanks to the Mid-Autumn Festival, consumers will purchase pomelos, and the five kinds of fish we mentioned. That should make farm prices even better than before, offsetting the impact from the fact that they can’t be exported to China.

The COA minister said that public satisfaction with last year’s agricultural vouchers stood at 97%. The program had increased consumers by 60% and attracted more than 5 million people to travel to farming and fishing villages. The council hopes the new program will have a similar effect, to support local farmers and fishers.

買文旦.石斑.白帶魚 可抽農遊券面額200元

2022-08-08

中國禁止台灣多項農漁產品輸入,為了刺激國內買氣,農委會再推出農遊券3.0,只要購買文旦、石斑和白帶魚等六項產品,消費買600元就有機會抽200元的農遊券,總共30萬份、預算6000萬元。

中秋節就要到了,不只烤肉,也能剝文旦、吃石斑,中國暫停台灣多項農漁產品輸入,為了刺激內銷,農委會再推出農遊券3.0,只要購買文旦、石斑、白帶魚,或是竹莢魚、午仔魚和台灣鯛,單筆消費滿600元,就有機會抽200元的農遊券。

[[農委會主委 陳吉仲]]
“剛好配合中秋佳節即將到了,歡迎所有消費者,透過農遊券可以買到台灣優質的農漁產品,更重要的是,因為所有消費者這樣的行動,可以讓更多的優質的文旦、漁產品,可以在這時候在國內行銷”

農委會祭出6千萬預算,將在10/5,抽出30萬份的農遊券,全台3500家商店都能使用,藉此刺激銷量,拉抬產地價格。

[[農委會主委 陳吉仲]]
“農遊券是所有內銷,行銷措施裡面的一環,我們會認為透過中秋佳節,消費者購買相關的文旦,另外五種,包括石斑等水產品,絕對會讓整個產地價格比過去還好,不會受到無法輸中而受影響”

陳吉仲強調,去年推出農遊券2.0時,滿意度高達97%,更新增6成客源,吸引500萬人到農漁村旅遊,希望農遊券3.0也能發揮效益,力挺農民。

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