
The International Food and Catering Expo is back on in Taipei after a hiatus due to the COVID pandemic. On its opening day on Friday, the expo venue was packed with people itching to try delicacies of all kinds. This year, nine Japanese food companies are showing off their products in Taiwan. They include noodles eaten by Japanese royalty, and a spicy sauce that’s been in production for seven decades. Let’s take a look.
Sizzling turnip cakes and steaming meatballs.
Freshly-shaved bonito flakes and noodles with dipping sauce. Food bargains abound at this post-pandemic food fair, and so do free samples.
Wang Wei-chun
Food vendor
We have a special promotion for Japanese-style New Year’s gift boxes. We also have buy-one-get-one free specials. What’s new this time is that we brought over Japanese companies and century-old shops to show off their techniques here in person.
After a hiatus of almost five years, the International Food and Catering Expo is back, with Taiwanese vendors and nine Japanese companies.
There’s a TV-famous soy sauce brand, a 70-year old recipe of spicy oil, creamy soft serve from Hokkaido and thin hair-like noodles served at Japan’s royal palace. Japanese representatives introduced each of delicacies, one by one.
Mr. Yamamoto
Eighth-gen noodle maker
We knead the dough by hand to keep it soft. Then we pull it in the machine until it’s all uniform strands.
Tatsuro Imamura
Food development head
It’s been three years of COVID, so our company hasn’t come to Taiwan for years. We’re very happy to be here. Japanese perilla is good for the body. We’ve been waiting to introduce it to everybody for a very long time.
Hoping to cash in on post-pandemic business opportunities, Taiwanese and Japanese companies have launched promotions with the goal of making NT$5 to NT$6 million in sales over the four days of the fair. They say it’s time to make up for the lost time during COVID.
台北食品展,28號在台北世貿一館登場,一大早,就吸引滿滿排隊人潮,今年也特別網羅9家日本廠商,增設日本美食祭,不僅有進貢日本天皇的細麵,還有70年歷史的老牌胡麻油,全由日本職人,遠道而來,親自料理、介紹。
現煎蘿蔔糕,煮貢丸。
還有現削柴魚片,和各種沾醬麵條,除了有超值折扣,疫情後,在展場上,也能毫無顧忌,大口試吃。
[[餐飲業者 王維君]]
“這次有特別針對日式年節禮盒有大促銷,另外我們還有很多買一送一的活動,比較獨特的是,這次是特別請日本的廠商,特別是他們很多都是百年老舖,達人來親自來實演”
睽違近5年的食品展,這次除了有台灣廠商,還有九家日本廠商共襄盛舉。
出現在日本知名節目上的醬油,橫跨70年的胡麻辣油,北海道霜淇淋,還有號稱跟髮絲一樣細,進貢日本天皇的素麵,由日本職人,跨海親自一一介紹。
[[日本第八代素麵社長 山本太]]
“我們會先用手做搓揉,讓麵團慢慢變軟,再放到機器加工拉長,才能統一規格化”
[[日本食品開發部長 今村達郎]]
“經過這次新冠肺炎3年,我們公司已經4年沒來台灣,所以這次出展我們非常開心,日本的紫蘇對身體很好,我們想將這個東西介紹給大家,我們等了這天很久了”
台日廠商,看準解封商機,紛紛祭出限時優惠,目標四天衝破5、6百萬業績,把疫情間的虧損,一次補回來。
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