Venues demonstrate boutique weddings to woo couples

Venues demonstrate boutique weddings to woo couples

2024-04-23

According to the Ministry of the Interior, 125,000 couples got married in Taiwan last year, returning to pre-pandemic levels. Venues have taken note as couples gravitate toward smaller, boutique weddings, rather than large traditional banquets. To seize this NT$40 billion market, venues are holding model weddings ahead of the peak season.

A couple gazes lovingly at one another, smiling as they celebrate the beginning of their new lives together.

This five-star hotel is organizing a demonstration wedding day. In total, 40 couples are led through the entire experience from their entrance, to vows and performances.

Wu Chia-ying
Hotel marketing director
Before the pandemic, hotels would host an average of 250 or more weddings in a year with 30 or 40 tables each. Now they’re smaller, mostly about 15 to 20 tables. They’re more willing to spend on entertainment or food.

Newlyweds
We’ve compared five or six places. As for the quality of the venue, the budget and food, we have to compromise and discuss with our families.

Newlyweds
Maybe about 30 tables for NT$20,000 to NT$25,000 each. We care about whether the interior has been updated and whether the setup is to our expectations.

To appeal better to the tastes of the younger generation, this venue is offering European-style floral arrangements and individual plates rather than banquet food. It has also invited 12 cake, dress and photography businesses for the couples’ convenience.

Photographer
At the first meeting I get a lot of contacts of new customers and couples, then follow up with them later. I end up signing contracts with more than 60%.

Tailor
If it’s a Western style wedding, they’ll usually go all-out and get a white wedding gown and an evening dress.

Marriages bounced back to pre-pandemic levels last year with 125,000 couples getting married, creating a market worth an estimated NT$40 billion. This year is expected to be the same or rise by 10%. These kinds of exhibitions are key as the industry prepares for the upcoming peak season.

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婚宴改走小型精緻化飯店辦體驗日搶婚禮商機

2024-04-23

根據內政部統計，去年台灣有12.5萬對新人結婚，已經恢復疫情前水準，飯店業者注意到，不少新人改走小型、精緻化路線，不喜歡傳統婚宴。有飯店趁著五六月婚禮旺季前，舉辦體驗日活動，搶攻高達四百億的喜宴商機。

新人深情對望，露出笑容，慶祝進到人生下一階段。

五星飯店舉辦婚禮體驗日，進場、證婚到表演完整走一遍，讓現場40對新人觀摩。

[[飯店行銷公關部總監吳佳穎]]
“其實在疫情前，飯店一年平均來講的話，婚宴大概會有250場以上， (以往)可能30、40桌以上的婚宴，現在比較萎縮，平均來講目前大概是15到20桌為主力。表演上面或者是在餐點方面的話，他們是願意更投資的”

[[新人]]
“陸陸續續，大概比較了5、6家吧。場地本身的質感還有預算跟菜色，那折衷一下，要跟長輩做個討論”

[[新人]]
“可能會30桌左右，(每桌預算)2萬到2萬5之間。場館的裝潢有沒有更新，然後布置的方式是不是有符合我們的希望”

為了搭上現代年輕人喜歡的婚禮風格，歐風花朵布置，餐點一改傳統桌菜形式，改以個人西式套餐宴客。另外，飯店還找來12家喜餅、婚紗、婚攝業者，方便新人諮詢。

[[婚攝業者]]
“接觸到大部分初期的客人跟新人取得聯繫方式，然後會在後面繼續做追蹤，簽約率基本上都有在6成以上”

[[婚紗業者]]
“西式一點的話，她通常有時候會一套到底，甚至是只有一套白紗，一套晚禮服”

去年台灣有12.5萬對結婚，商機約400億元，已恢復疫情前水準，預估今年持平或多一成，婚禮週邊業者趁著五六月旺季前，舉辦展示會，搶攻喜宴商機。

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If reinforcements can come over immediately, demolition work can start at the Tong Shuai Building. Due to the building’s size, the process should take about two weeks.

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For more Taiwan news, tune in:
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