
A 1,000-member company tour group – the largest to visit Taiwan since before the pandemic – arrived in Taiwan on the weekend from Malaysia. The group, which is made up of employees of Malaysian life insurance company Great Eastern, is to stay in Taiwan for five days, and will visit tourist sites throughout Northern Taiwan. According to estimates by the Tourism Administration, the group is expected to generate over NT$50 million in tourism revenue.
Malaysian tourist
Taiwan is the only country I keep wanting to revisit. It feels very welcoming. The people here are warm, and the cultural standards are very high.
Malaysian tourist
The tour guide told us that prayers made at this Yue Lao Temple are usually met. I just went to visit, and if my prayers are really heard, and I find a Taiwanese partner, then maybe I’ll have the chance to stay in Taiwan long-term.
Chang Hui-yan
Tourism operator
When it comes to large-scale company tours to Taiwan, as far as I know, Southeast Asian clients make up a significant portion. Taiwan launched the New Southbound Policy in 2016, and a major reason for that was the convenience of visas and flight availability.
Demand for company tours has been booming post-pandemic. In February, there was an 800-person group from India, and now this 1,000-person Malaysian group has arrived. Groups from the Philippines and Vietnam are expected next, each with around 600 people. The Tourism Administration is actively offering incentives to foreign corporations so as to fill the gaps in off-peak travel seasons outside of the summer and winter holidays.
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疫後最大的獎勵旅遊團來了!馬來西亞大東方人壽保險保險公司,一千多人,分8梯次來,五天四夜把北台灣,走透透。觀光署粗估,這一團預估可以帶來超過5千萬的觀光商機。
[[馬來西亞獎勵團旅客]]
“臺灣是唯一一個,我來了又想來的國家,很有親切感,而且這裡的人都很熱情,文化素質也很高”
[[馬來西亞獎勵團旅客]]
“導遊就有說這個月老廟是很靈的,我剛剛也有過去,所以希望,如果之後真的顯靈,我真的有找到一個台灣的對象,那我也有機會可以長久的待在臺灣”
[[台灣地接社董事長 張惠雁]]
“現在進來臺灣來講的話,大型的獎勵旅遊,據我所知,東南亞的客戶是佔比滿大的,臺灣在2016年開始進行新南向,那其實最大的一個原因就是簽證便利,還有班機”
疫後獎勵團大爆發,2月才有印度團800人,現在又迎來千人馬來西亞團,接下來,還有菲律賓、越南,600人團等著來。觀光署力推境外企業獎勵旅遊補助,填補寒暑假外,旅遊淡季空檔。
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