
The Lunar New Year is just around the corner, and Taipei is already getting ready for its lantern festival. This year, the event will be held across two exhibition areas in the city, each with characters from different franchises. Over at the Flora Expo Park in Yuanshan, the key theme will be Transformers. The other area will be located at the ever-popular Ximending shopping district, and the theme was finally announced on Thursday by Taipei Mayor Chiang wan-an. Let’s hear from him.
Chiang Wan-an
Taipei Mayor
I would like to officially announce the theme for the exhibition area in Ximending. It’s a collab with the world’s biggest toy company Pop Mart. Last week I asked my oldest kid to teach me about the six characters. I can already tell that for this year’s Lantern Festival, my two younger kids will be asking me to take them to both of the exhibition areas.
Yu Hsiang
Taipei tourism official
The Pop Mart characters are known all over the world, and the craze for the collectibles was really impressive. Its influence went beyond Asia and caught on even with artists in Europe and the Americas. So, this year the Taipei Lantern Festival will be held in collaboration with Pop Mart. We hope that the highly recognizable brand will attract more visitors, and draw big crowds to the shopping district. We hope this will boost spending, and stimulate growth in the hospitality sector, generating big tourism benefits.
The main lantern lighting up the night at the Ximen exhibition area will be an 8m-tall Baby Molly. And she won’t be alone. There will also be other popular characters including Skullpanda, Dimoo, and of course, the world-famous Labubu. The exhibition area is sure to be a hit with trend chasers. Meanwhile, the exhibition area in Yuanshan, centers on the Transformers theme. There, the star of the show will be the main protagonist of the franchise, Optimus Prime. Taipei is going all out for the festivities this year, in hopes of attracting large crowds of revelers.
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#lanternfestival #lny #cny #popmart #labubu
2026台北燈節今年以雙展區、雙IP呈現,繼先前亮相過的花博展區,以變形金剛為主題,另一個西門町展區IP,今天(29號)也由市長蔣萬安,親自為大家揭曉。
[[台北市長 蔣萬安]]
“今天我也正式跟大家公布,西門展區的主題,就是和國際最強的IP泡泡瑪特,昨天晚上我跟我家的大寶,趕快叫他教我一下,怎麼認識六個角色,而且我可以預見今年的燈節,二寶,三寶應該會吵著,要我帶他們前來兩個展區”
[[台北市觀傳局長 余祥]]
“泡泡瑪特是全球知名的IP,它們帶動的風潮也是非常可觀的,不只是席捲亞洲,也有非常多的歐美重量級的藝人,也都非常喜歡,所以我們這次,台北燈節跟泡泡瑪特合作,就是希望能夠透過這樣子,非常具有高知名度的IP,能夠為我們帶來更多的人潮,也把人潮帶進商圈消費,刺激我們的旅宿成長,帶來更好的觀光效益”
西門町展區將以8公尺高的baby molly為主燈,另外還有6個超夯IP燈組,包含星星人,labubu、dimoo等,而另一個已經亮相的花博展區,則是以變形金剛為主題,以柯博文為主燈,期盼到訪人潮,再創觀光高峰。
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