
As more Taiwan’s footwear industry is moving overseas, one factory in Luzhou has broken through by cracking the circular economy. Lu Shu-cheng, general manager of Decheng Shoes, was inspired by annoying oyster shell waste common in her hometown. After calcifying and then grinding the shells, then combining the powder with rubber-like EVA materials, she can make naturally antimicrobial sandals. Ever since famous marathon runner Lo Wei-ming was spotted wearing the shoes, they’ve gained international renown. Lu makes it her mission to give back to her community by recycling old shoes, serving as a shining example of the resilience of Taiwan’s traditional industries as they embrace green manufacturing.
This avid marathon runner is wearing... flip flops? Actually, these running sandals were already made famous at home and abroad by Taiwan’s ultramarathon champ Lo Wei-ming. Even former US secretary of state Mark Pompeo and Nvidia CEO Jensen Huang have them.
Tang Shih-ching
FTV reporter
Running in sneakers is nothing special. But is it possible to run fast in flip flops? After running for a bit in them, I actually find that the soles are very soft and flexible, and it has enough bounce. Most importantly, the thong area between the toes doesn’t hurt.
These running sandals come from a factory in New Taipei’s Luzhou District. But you’ll never guess what they’re made out of.
Lu Shu-chen
Decheng Shoes general manager
These are the shells left over from making oyster omelettes. These annoying things can be made into something useful.
When she was growing up in Yunlin, Lu Shu-chen never thought the oyster shells she was tired of seeing all the time could be broken up, calcified, and ground into a powder, then made into pellets and mixed with EVA materials to make shoes.
Lu Shu-chen
Decheng Shoes general manager
Although they’re not easy to make, since they’re naturally antibacterial, during the COVID-19 pandemic we hit a 40-year high in sales.
These are the first fully recycled sandals in Taiwan to be made with carbon plating, achieving sustainability and environmental goals. The business also encourages customers to bring their old shoes back to be recycled.
Lu Shu-chen
Decheng Shoes general manager
Making shoes that are sustainable and eco-friendly is a mission of mine. Having reached this point as a business, we have a sense of mission that—since we’ve produced a lot of pollution—shouldn’t we give back?
Exercising their corporate responsibility to reduce their carbon footprint to the absolute minimum sets high expectations for the rest of Taiwan’s footwear industry.
Lu Shu-chen
Decheng Shoes general manager
Over the next 10 years, we hope to elevate the entire industry. My greatest goal is of course, if I have the chance, I’m willing to share the results of our research with our peers, and I hope that they will follow us in moving toward sustainability. If all of us as a whole can achieve so-called sustainability, this is a better way to boost our industry. Otherwise, with so much of the shoe business already moved overseas, what else can Taiwan do?
Lu’s business has grown from a small cottage industry to a warehouse that can hold thousands of shoes with a massive flagship store. This unassuming pair of running sandals has redirected the fate of Taiwan’s entire footwear industry toward a brighter, sustainable future.
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#shoes #sandals #flipflops #runningshoes #sustainability #entrepreneur #NewTaipei #footwear #traditionalindustry #DechengShoes #recycling #oysters #environmental
面對台灣鞋業外移潮,蘆洲一家在地鞋廠,靠著”循環經濟"成功突圍,德成鞋業總經理呂淑珍,將家鄉原本令人困擾的廢棄蚵殼,透過煅燒研磨技術,結合EVA材料,開發出具備天然抗菌效果的拖鞋,因為被馬拉松好手羅維銘,穿出名堂,也在國際間聲名大噪,呂淑珍秉持"回饋社會"的使命感,致力於推動舊鞋回收再製的良性循環,展現台灣傳產綠色轉型的強大韌性。
常跑馬拉松的鐘大哥,練跑工具,居然是人字拖,但這雙跑步拖鞋,早被台灣超馬好手羅維銘,穿著征戰各國賽事,在國內外,聲名大噪,就連美國前國務卿龐培歐、AI教父黃仁勳也有一雙。
[[民視記者 唐詩晴]]
“穿著布鞋跑步很正常,但穿著人字拖,還有辦法健步如飛嗎。我們跑一段路下來之後,其實我實際感覺,鞋底還蠻軟Q的,而且回彈力也很足夠,重點是夾腳處不太會痛”
可以穿著跑步的拖鞋,就出自新北蘆洲這家鞋廠,但製造材料,你絕對猜不到。
[[德成鞋業總經理 呂淑珍]]
“這個就是我們吃的蚵仔煎的蚵仔殼,原本最討厭的東西,居然可以做成有用的商品”
雲林女兒呂淑珍,怎麼也沒想到,從小看膩的蚵仔殼,粉碎後煅燒研磨成粉,再造粒與EVA材料結合,能做成拖鞋、洞洞鞋。
[[德成鞋業總經理 呂淑珍]]
“這個鞋雖然很難做,因為它有抗菌的效果,所以在疫情期間它也讓我們,反而業績是達到40年來的最高峰”
100%全回收醜鞋、全台首創碳板拖鞋應運而生,貫徹永續、環保理念,也希望鼓勵消費者,把要淘汰的舊鞋,拿回門市回收。
[[德成鞋業總經理 呂淑珍]]
“所謂的永續環保鞋,其實我覺得變成是一個使命,那我覺得企業做到這裡,當然我們是希望,我們也有一個使命感說,好像我們也造成了很多的汙染,我們是不是要回饋”
發揮企業社會責任,把減碳做到極致,背後充滿,對台灣本土鞋業的期許。
[[德成鞋業總經理 呂淑珍]]
“接下來這10年裡面,我希望說能夠整個做一個提升,我最大的目標當然是希望說,如果有機會,我願意跟同業分享,我們這些實驗的結果,那我也希望同業也能夠跟隨著我們,一起邁向永續這一塊,那大家整體來講的話,就可以真正達到所謂的環保永續,應該有更好的方式可以提振我們鞋業,不然的話我們鞋業已經外移了這麼多,那我們台灣到底能做什麼
從小小起家厝、到如今可容納百萬雙鞋的倉庫,還有百坪旗艦店,靠著一雙跑步拖鞋,翻轉傳統鞋業宿命,在永續賽道,跑出一片花路。
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