Four central Taiwanese counties and cities promote tourism in Korea
Four central Taiwanese counties and cities promote tourism in Korea
2026-07-14
Central Taiwan is vying for tourists from South Korea, a booming market. Recently a delegation representing Taichung, Changhua, Nantou and Miaoli, went to Seoul on a promotional tour, attracting attention from the South Korean media. It’s expected their tourism promotions, which also included large outdoor advertisements in Myeong-dong, Seoul’s premier shopping district, will encourage more tourists to visit Central Taiwan. Let’s find out more.
The Taichung City Government Tourism and Travel Bureau joined forces with three other cities – Changhua, Nantou and Miaoli – to hold a tourism promotion event in Seoul, where it attracted large crowds.
Resident of Korea
Has visited Taiwan
I once went to Taichung with Taiwanese friends. We landed at Taoyuan Airport and visited Gaomei Wetlands via Taichung. The scenery was truly beautiful.
A South Korean tourist who had visited Taiwan before was deeply impressed by Gaomei Wetlands. When she learned at a booth that there were direct flights from Seoul to Taichung, she exclaimed that she wanted to come back again.
Chen Mei-hsiu
Taichung Tourism and Travel Bureau director
The South Korean market originally only had one route, but now it has three routes with 31 flights per week. The growth rate of the South Korean market has increased more than fourfold in the past two years. So the South Korean market not only has air routes, but also a sufficient number of tourists.
Local governments are promoting tourism by joining forces, hoping to collectively enhance the international competitiveness of central Taiwan’s tourism industry.
Chen Mei-hsiu
Taichung Tourism and Travel Bureau director
More than 70 business operators from Taichung, Changhua, Nantou, and Miaoli have teamed up to promote the region in Seoul, South Korea. Targeting travel industry professionals, the delegation aims to introduce Taichung and the major attractions across these four central Taiwan counties and cities.
Representatives from the four counties and cities traveled to Seoul, where they not only placed large outdoor advertisements in Myeong-dong, but also drew special coverage from Korean television media. Combined with in-person promotional activities, they successfully made a name for themselves and injected new vitality into tourism in central Taiwan.
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#Taichungtourism #Taiwantourism #Koreantourism #Centraltaiwan
赴韓行銷! 韓媒報導"中台灣4縣市旅遊" 團體戰奏效
2026-07-14
看準韓國旅客，赴台旅遊市場，持續成長，台中、彰化、南投、苗栗，四縣市組成中台灣觀光推廣團，日前前進韓國首爾弘大商圈，舉辦觀光推廣活動，向韓國市場，展現中台灣旅遊魅力。這次推廣活動，成功吸引當地媒體專題報導，可望帶動更多韓國旅遊人潮，造訪中台灣！
台中市政府觀光旅遊局，聯合彰化、南投、苗栗，四個縣市，一起來到韓國首爾，舉辦觀光推廣活動，現場人潮絡繹不絕。
[[韓國民眾]]
“以前曾和台灣朋友一起去過台中，當時是從桃園機場下台中，我們去了高美濕地，風景真的很漂亮”
曾經來台旅遊的韓國民眾，對高美濕地印象深刻，逛攤位時得知首爾可以直飛台中，讓她直呼還要再來。
[[台中市政府觀光旅遊局長 陳美秀]]
“韓國市場本來只有1條航線，現在已經有3條航線，現在每週有31個班次，那目前韓國市場的成長率，近兩年也增加了快4倍多，所以韓國市場不僅是航線有，遊客的量也足”
地方政府拚觀光，打出團體戰，期望一起把升中台灣旅遊國際競爭優勢。
[[台中市政府觀光旅遊局長 陳美秀]]
“中彰投苗一起攜手，總共有七十幾位的業者，一起到韓國首爾，一起做行銷，鎖定特定的旅遊市場的專業人士，到我們台中，介紹我們台中，跟中部四縣市的主要景點”
四縣市代表前進首爾，除了搭配明洞大型戶外廣告，還有韓國電視媒體也來做專題報導，再結合實體推廣活動，成功打響名號，為中台灣旅遊注入活水。
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