Convenience stores are profiting from a hot summer with icy treats

Convenience stores are profiting from a hot summer with icy treats

2026-07-17

As the sweltering summer rages on, people are darting into convenience stores more often to buy drinks and frozen treats. As a result, the two main players, 7-Eleven and FamilyMart have record high revenues for June. Let’s find out more.

Taiwanese people love hand-cranked drinks.

Open the freezer, and you’ll find both sour and sweet popsicles. With a bit of creativity, even Chiayi-style mayo cold noodles can be turned into popsicles.

Tang Shih-ching
FTV reporter
Just one lick, and the summer heat melts away. Craving ice cream in the summer? The convenience store near your home or office can solve your problem. The hotter the weather, the better icy treats sell, making this soft serve a key engine for convenience store revenue growth.

The sweltering heat is creating massive business opportunities. People are going to convenience stores to buy drinks and frozen treats to beat the heat, making June a peak season for Taiwan’s two major convenience store chains. 7-Eleven saw its June revenue reach NT$30.619 billion, a 6.31% year-on-year increase, with its first-half cumulative revenue approaching NT$180.7 billion. Its main rival, FamilyMart, saw its June revenue reach NT$9.59 billion, a 3.25% year-on-year increase, with its first-half cumulative revenue growing by 8.09% year-on-year.

Voice of Lin Chin-nan
Taiwan Institute of Economic Research
In recent years, convenience stores have been quite proactive in marketing to their members. I think the next step is figuring out how to tap into even higher-value, high-spending customer segments. In particular, 7-Eleven has already made early moves here. Through the promotion of its PRIMA subscription service, they’ve found that the spending power of these premium customers is actually 10 to 15 times higher than that of regular members. Another key focus is how to successfully navigate and expand across different retail formats.

Experts believe that the two major convenience store chains in the future will rely on a subscription model to tap into high-spending members. They aim to continue driving up average customer spending and reach new heights in the second half of the year.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#conveniencestores #7-Elevens #Familymart #Taiwansummer #beattheheat

體感破40度！降溫商機催動超商雙雄6月營收創新高

2026-07-17

您有算過，一周會踏入超商大門幾次嗎? 隨著夏天氣溫不斷高，超商雙雄大打體感經濟，連嘉義有名的白醋涼麵，都被做成了雪糕，怪奇口味挑戰民眾味蕾，不過，這波高溫經濟也確實轉化為驚人財富，超商雙雄6月營收雙雙創下同期新高。

台灣人愛喝手搖飲。

打開冰櫃，酸的、甜的冰棒都有，搞創意，嘉義白醋涼麵也變成雪糕。

[[民視記者唐詩晴]]
“舔一口暑氣全消，夏天想要吃冰淇淋，家裡或公司樓下的超商就能解決，天氣越熱，冰賣得越好，也讓這隻霜淇淋，成為點燃超商營收成長的重要引擎”

高溫體感商機大爆發，民眾進超商買飲料、冰品解暑，點亮了超商雙雄的黃金六月。統一超，6月營收高達新台幣306.19億元，年增6.31%，上半年累計營收，更逼近1，807億元。勁敵全家，6月營收95.9億元，年增3.25%，上半年累計營收，年增8.09%。

[[聲源: 台經院產經資料庫分析師林進南]]
“這幾年，其實超商一直針對會員行銷還蠻積極的，那我覺得下一步就是如何去提高，更高含金量的高單價客群的部分，尤其是統一他已經早一步做布局，他透過所謂的這個PRIMA，訂閱制服務的這個推廣，高客單價的客群，它其實消費力就比一般的會員，還要提升到10~15倍之多，另外一個就是提到是，如何去掌握這個跨零售業態的佈局”

專家認為，超商雙雄未來將以訂閱制，牢抓高含金量會員，要在下半年，繼續墊高客單價、再創高峰。

更多新聞內容，請鎖定：
民視台灣台（152頻道）週一至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00

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