
Hotels are vying for family business over the summer vacation. Marriott has stepped up its game with a 1,320-square-meter indoor play area with electric cars for children as well as indoor go-karts that both adults and kids can enjoy. Meanwhile, the Shangri-La and Hotel Cozzi are featuring well-known characters in themed rooms and play spaces, hoping to create a one-stop travel destination.
Children speed along in tiny electric cars, obeying the traffic signs as they have a blast driving around the track.
Chen Chih-fan
FTV reporter
Not only are there miniature cars for kids, but also electric go-karts that both children and adults can enjoy together. This hotel has set up a 1,320-square-meter indoor play area, seeking to draw the summer vacation crowds.
- I’m so happy! I love driving cars.
- It’s so fun and exciting! I want to be a race-car driver!
Parent
Thinks it’s great
I think it’s great. It’s boiling hot outside right now. I prefer to be inside where we’re not sweating constantly. Plus the kids can burn off their energy, so it works out well.
Another floor offers an artwork treasurehunt, with free afternoon tea for anyone who can complete it. This five-star Marriott transformed its banquet hall into an indoor family play zone, making it free from rain and wind, not to mention the scorching sun. Children can play from morning until night to burn off energy while staying cool during their summer break.
Sun Yi-tien
Marriott senior marketing manager
We’ve noticed that when families go on summer vacation, they need a place to let out some energy. So this year, we installed this 1,320-square-meter play zone in the banquet hall. We hope parents will bring their kids here for a one-stop entertainment experience. There are instructors standing off to the side to make sure they’re safe, so our guests can enjoy themselves with peace of mind.
Other hotels are looking to popular characters for a boost. The Shangri-La has teamed up with Sanrio to offer dreamy rooms and arts-and-crafts activities. At Hotel Cozzi, everything from the lobby to the in-room amenities are covered with Korea’s popular cartoon dogs Gonchil and Gongsil.
Wu Chia-ying
Shangri-La marketing director
Coming to a hotel allows for a more comfortable stay that also beats the heat. This wave of summer room bookings is expected to drive overall summer revenue growth by about 20%.
Chung Hung-ting
Hotel Cozzi marketing director
Across our two branches, we offer six different themed guest rooms. Overall revenue is expected to bring nearly a 15% growth in earnings.
Big hotels are pulling out all the stops to offer one-stop experiences for families looking for a fun summer travel destination.
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#hotels #summervacation #familyvacation #gokarts #indoorplayground #Sanrio
暑假期間,各大飯店業者,搶攻親子商機,萬豪酒店打造400坪的"室內親子遊樂區",除了兒童電動車,還有大人小孩,都能玩的室內卡丁車,香格里拉、和逸飯店則攜手知名IP,推出夢幻主題房和遊戲空間,提供一站式體驗。
坐上電動車,小朋友沿著號誌,一圈又一圈奔馳,玩得不亦樂乎。
[[民視記者 陳致帆]]
“不只兒童電動車,還有大人小孩可以一起玩的純電動卡丁車。有飯店業者就打造了400坪的室內遊樂場,要全力搶攻暑假商機。”
-覺得很開心,喜歡玩車子
-覺得很好玩,也很刺激,我想當賽車手。
[[家長]]
“覺得很好,現在外面都熱得要死,我就喜歡在室內,不要一直流汗,然後又可以讓小朋友釋放他們的體力,就比較好。”
另一層樓還提供藝術品尋寶闖關遊戲,挑戰成功,就能免費兌換下午茶。五星級的萬豪酒店,把宴會廳打造成室內親子遊樂區,不怕颳風下雨,也不用頂著大太陽,讓孩子在暑假期間,可以從早玩到晚、放電又避暑。
[[萬豪酒店資深行銷公關經理 孫儀恬]]
“其實我們觀察到,現在親子放暑假,其實都需要一個地方放電,所以我們特別今年把我們超過400坪的宴會廳改造成一個親子樂園,那就是希望家長可以帶小孩來飯店一站式的遊玩。旁邊都有指導教練在旁邊做維安,所以是可以非常放心的遊玩。”
也有飯店業者搶攻明星IP商機!香格里拉攜手三麗鷗,打造夢幻主題房,還有DIY手作體驗。和逸飯店則是結合韓國人氣IP快樂狗狗,從大廳到房內備品,都充滿可愛元素。
[[遠東香格里拉行銷公關總監 吳佳穎]]
“到飯店來就是可以比較舒服,然後也比較消暑。這一波的這個暑假的訂房,可以帶動整個飯店的暑假業績大概有兩成的成長。”
[[和逸飯店行銷公關主任 瞿宏庭]]
“兩個館別有六間不同的主題客房,整體營收將可以帶來將近15%的一個營收成長。”
各大飯店業者出奇招,打造一站式旅遊體驗,搶暑假商機。
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