
As reading rates decline, CTBC Bank is hoping to encourage the habit through its “Read for Sports” campaign. By borrowing at least five books from a public library, participants have the chance to win free tickets to a basketball game. The bank invited professional baseball, basketball, and esports players to serve as ambassadors this year, hoping to bring the joy of reading back into people’s lives.
VIPs take a photo together to kick off this year’s charity reading initiative. But the most well-received people on stage weren’t the officials, but the professional basketball, baseball, and esports athletes who left their gear behind to promote reading.
Chen Kuo-en
CTBC Sports Entertainment chair
With this Read for Sports initiative, we hope to link reading and sports together in people’s minds. I believe it will genuinely help people establish a good mindset.
CTBC Bank has held this reading campaign for 11 years running, partnering with 167 public libraries and eight university libraries across the four northern cities. Readers who check out at least five books before Dec. 20 or earn at least 10 points through the reading passbook system can receive two tickets to a DEA home game. A total of 6,000 tickets are up for grabs.
Chang Liao Wan-chien
Deputy Minister of Education
We’re also enthusiastically helping libraries incorporate more diverse topics like sports, culture, and popular science. We’re expanding our holdings from our traditional focus on content for families, and gradually moving toward building a reading support network for everyone.
Lin Jen-hung
New Taipei CTBC DEA player
I feel that sports are very high-energy, while reading is quiet and calming. I read a lot myself. After doing intense physical activity, I go home and read. It’s a great choice for helping settle your mind.
Over the years, the program has encouraged the borrowing of 600,000 books and given out more than 120,000 tickets to professional basketball and baseball games. This year is no different, hoping to foster the complimentary habits of sports and reading.
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有鑑於閱讀率持續下滑,為了鼓勵民眾多多閱讀,中國信託銀行舉辦「2026閱讀MVP」公益活動,只要民眾在公立圖書館、借書超過五本,就可以獲得球賽門票,現場還邀請職棒、職籃及電競選手擔任推廣大使,希望培養民眾的閱讀習慣。
台上貴賓一同合照,為今年的閱讀公益活動揭開序幕!不過現場最吸睛的,還有職棒球星、職籃球員,以及電競選手,這回不是要比賽,而是化身閱讀推廣大使。
[[中國信託育樂公司董事長 陳國恩]]
“這個閱讀MVP的活動,我想把運動跟閱讀串聯在一起,我想是真正的,是讓大家建立一樣正確的觀念”
中國信託銀行連續11年舉辦閱讀活動,攜手北部4縣市,共167家公共圖書館,以及8所大學圖書館,只要在12月20日前,借閱5本書,或著是透過閱讀存摺系統累積10點,就能兌換2張中信特攻主場門票兌換券,總共要送出6000張門票。
[[教育部政務次長 張廖萬堅]]
“我們也非常積極的引導圖書館,能夠結合運動、文化,甚至是科普等多元的議題,然後將閱讀的物件,從過去我們最常努力去推動的我們的親子閱讀,在逐步的能夠建構一個全民化的一個閱讀支援網”
[[新北中信特攻籃球隊球員 林任鴻]]
“我覺得就是運動就是個很動態,讀書是很靜態,我自己平常也會看書,所以在大量的動態活動之後,回到家看書,讓自己心情沉澱一下,是一個很不錯的選擇”
這項活動累積帶動超過60萬本圖書借閱,已經送出超過12萬張職棒及職籃門票,今年持續主辦,要讓閱讀和運動習慣,同步成長。
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