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Hotels and restaurants provide live broadcasts and meals for FIFA World Cup fans

Hotels and restaurants provide live broadcasts and meals for FIFA World Cup fans

2022-11-25

The FIFA World Cup has kicked off, featuring 32 teams competing for the biggest award in soccer. Restaurants and hotels across Taiwan are finding creative ways to attract football fans. One hotel is broadcasting matches live and serving up delicious meals for spectators, while another restaurant has launched a game for visitors to predict the FIFA World Cup champions and win prizes. FTV reporter Stephany Yang takes us in for a look.

Patrons enjoy chicken wings as they watch the FIFA World Cup. Chicken wings are one of the most popular choices at this restaurant.

Besides watching live games while enjoying delicious food, customers can also predict the champion and get a chance to win prizes.

FIFA World Cup fan
The recent games are very intense. I think both Germany and Spain are very strong, so I don’t know who this year’s champion will be.

FIFA World Cup fan
I think it’s nice to have a big screen and watch it together, and then have something to talk about. You can eat something in the meantime. I like having large portions while watching the World Cup.

With the pandemic slowly waning, this restaurant in Taipei decided to launch a game to encourage more people to come out and watch the World Cup.

Chen Yen-wei
Marketing director
I hope that through the World Cup can bring out people who were bored at home or who weren’t able to have meals together with others. They can get excited to participate in this event. You go to our designated webpage, and cast a vote to participate. Of course, it won’t be until the championship is over that we draw the prize. Over the first few matches, we have seen a 3% to 5% increase in reservations. In 2018, we noticed that there would definitely be more people participating toward the end of the championship, during the more important games.

This hotel in Taipei broadcasts live games daily and serves up meals including Cuban sandwiches, truffle fries, and Sichuan-pepper chicken wings. In addition, a variety of party snacks and beverages from various countries are available for fans to choose from.

Matt Chen
Media & Communications assistant manager
With the FIFA World Cup back in action after four years, the bar at our hotel will broadcast the event and launch a limited FIFA special meal. When watching a football game, fried foods are a must. The games have been going on for a few days now, and we can clearly see the number of diners increasing in the evening. We estimate that we can see about a 20% increase in visitors to the bar in about a month.

A total of 32 teams across five continents are competing in the FIFA World Cup this year. Restaurants and hotels across Taiwan are finding creative ways to attract football fans.

FIFA世足賽開踢 帶動餐廳 飯店業績飆漲

2022-11-25

FIFA世界賽開踢! 今年有 32 支球隊爭奪足球界的最高獎項。台灣各地的餐聽和飯店絞盡腦汁推方案吸引球迷。一家飯店除了直播賽事,還為觀眾提供美味佳餚。而另一家餐廳則推出了遊戲,讓遊客預測世界杯冠軍抽獎品。一起來看看!

顧客一邊觀看FIFA世足賽,一邊享用雞翅。這可是餐廳最受歡迎的菜餚之一。

除了吃美食及看比賽直播之外,顧客還可以預測世足賽冠軍,更有機會抽中獎品。

[[球迷]]
"最近球賽很熱烈,我覺得德國、西班牙都很強,所以我不知道今年世界冠軍到底是誰。"

[[球迷]]
"有大螢幕然後可以一起看,我覺得很好,然後就有話題可以講,然後吃個東西就會想選一些餐點,可以很大份的吃,然後看世足"

疫情趨緩,這家位於台北的餐廳推出「預測冠軍」遊戲,希望可以有更多人出門看世界盃。

[[餐酒館行銷總監 陳彥維]
"希望藉由世足賽,原本大家本來悶在家裡或是不太能夠聚餐的心情,希望大家能更熱情來參加這個活動。前往我們指定的網頁,然後去做投票,就可以參加。當然一定要等到冠軍打完了,我們才會開獎。其實在前面一開始的幾場比賽,大概都有增加3%到5%的訂位。2018年的經驗就是賽事越到後面,然後甚至很多重要的比賽,一定是會客滿。"

這家位於台北的飯店安排每日賽程轉播及FIFA特餐,套餐裡會有古巴三明治、松露薯條和川椒雞翅等等的餐點。此外,還有多款來自各國的派對點心和飲品供球迷選擇。

[[媒體公關部副理 陳耀宗]]
"隨著四年一度的世界盃開踢,我們飯店的酒吧也加入了轉播賽事的活動,推出了限定的FIFA特餐。看球賽的時候,一些炸物拼盤是必備的。目前,比賽已經開踢幾天了,我們可以明顯的感受到,傍晚時段其實餐廳的用餐人數就比較多。可以預期,大概這一個月我們酒吧可以有大概兩成來客量的增加。"

今年FIFA世界杯共有來自五大洲32支球隊參賽。台灣各地的餐廳和飯店都在想方法吸引更多球迷出門消費,藉此賺進更多鈔票。

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