Taitung’s famed Takeshi Kaneshiro Tree faces a rebrand
Taitung’s famed Takeshi Kaneshiro Tree faces a rebrand
2023-07-06
Taitung’s Chihshang Township is famous for a tree named Takeshi Kaneshiro. The tree got its name 10 years ago when EVA Air filmed a commercial there featuring Japanese-Taiwanese actor Takeshi Kaneshiro. But because the tree’s adoption contract is about to expire, the airline has decided to rename it the “Tea-Offering Tree.” The news has drawn a mixed reaction from tourists.
A leafy bishop wood stands tall next to rice paddies that stretch into the distance. Many visitors line up here to snap a photo with the famous tree, which is known as the Takeshi Kaneshiro Tree. But rumor has it that the tree will soon return to its former name: the Tea-Offering Tree.
Visitor
It would feel a bit strange, since the reason people know about this place is because Takeshi Kaneshiro helped EVA Air film a commercial here.
Visitor
It’s not a big deal. All that matters is the tree’s still here.
The Takeshi Kaneshiro Tree is considered one of Taiwan’s most famous trees. Ten years ago, EVA Air hired Kaneshiro to do a commercial here, “adopting” the tree in the process. It’s now a must-visit tourist destination. But Kaneshiro’s contract with the airline is up, and the airline proposes changing not only the tree’s name, but also all related road signs, direction signs, and tourism brochures.
Sun Chia-ming (June 29)
EVA Air
The contract with Kaneshiro is expiring. But because we’ll continue to do tea ceremonies there, we’ll call it the Tea-Offering Tree.
Although EVA Air wants a name change, the Takeshi Kaneshiro Tree draws over 5 million visitors a year, creating tremendous opportunities for Taitung tourism. The township office is fighting to retain the iconic name.
Lin Chien-hung
Chihshang Township Head
We’ll go through any channel of communication we can to get Takeshi Kaneshiro to support us in letting Chihshang Township continue using his name for this landmark. I believe we can get this done and that this should be a win-win situation for both parties.
Regardless of the outcome, for tourists who have already visited this unique site, it will forever be the “Takeshi Kaneshiro Tree” in their memories.
金城武樹要正名奉茶樹 鄉公所:積極爭取留名
2023-07-06
台東縣池上鄉的”金城武樹”，名聲響徹全台，但當初贊助的航空公司，因為代言人”金城武”的合約到期，要將這個樹正名為”奉茶樹”。消息傳開後，遊客們的反應很兩極，池上鄉公所表示，將持續透過管道，向金城武本人爭取保留命名，讓”金城武樹”繼續陪伴來訪的遊客！
枝繁葉茂的茄冬樹，矗立在一望無際的稻田旁，很多遊客都在排隊，等著跟大樹合照。這是台東池上大名鼎鼎的”金城武樹”，近日傳出要被正名為"奉茶樹"。
[[遊客]]
“會有一點不習慣，因為大家認識這裡，是因為他來幫長榮拍廣告”
[[遊客]]
“還好啦，樹在就好了”
這一棵”金城武樹”，可說是全台最出名的樹之一，十年前，因為航空公司請來金城武拍攝形象廣告，同時認養了這棵樹，也成為遊客爭相造訪的景點，但在航空公司在合約到期後，除了為這棵樹正名，所有的路標、指示牌，以及觀光文宣手冊等，也將一併正名。
[[長榮航空總經理 孫嘉明(6.29)]]
“因為合作的年限到了以後，因為我們持續在這邊奉茶，所以我們就把它稱為奉茶樹”
儘管贊助廠商想幫樹改名，但金城武樹每年吸引超過500萬名遊客前來參觀，為台東帶來龐大觀光商機，鄉公所希望爭取讓"金城武樹"留名，繼續陪伴大家。
[[池上鄉長 林建宏]]
“透過任何的管道，可不可以徵得金城武本人來支持跟響應，讓池上鄉可以繼續沿用這樣的地標名稱，我相信可以做到這樣的話，應該可以創造地方雙贏”
不管未來能否繼續留名，對於已經造訪過遊客來說，這一棵樹，依舊是他們心中的”金城武樹”。
Related News
