
The fitness sector is seeing fast recovery from the pandemic, as gym goers get back to their workouts. Besides the usual chain gyms, there’s a growing crop of small independent businesses. One new market player is the East Japan Railway Company, which has opened a gym with a uniquely Japanese feel.
You certainly know what a traditional gym looks like. But have you ever seen a workout room like this one?
One yoga pose after another gets sweat dripping on the mat. The flooring is made with stone slabs that are said to speed up calorie burning with far-infrared wavelengths.
Member of public
I feel how my body sweats slowly throughout the entire workout. After the class, my body feels good, and I can see that I really sweat a lot.
This enormous 380-inch screen shows a virtual racetrack. Hop on a spinning bike and pedal away into another world.
And these aren’t your run-of-the-mill gym showers. Here, there are Japanese-style thermal baths and even a sauna.
Member of public
Sometimes I feel tired after working and coming to the gym. So I like to take a bath to speed up my circulation after I exercise. It helps me recover better.
Isamu Osawa
Gym group chairman
Taiwan’s fitness market is very attractive. The fitness club market especially has grown a lot in just a few years. That’s why we decided to enter Taiwan now. Within three years, we would like to open a second and a third branch.
East Japan Railway Company isn’t alone in jumping into fitness. Coffeehouse chain Louisa Coffee and online learning platform Gjun are also branching into health and fitness, a segment that’s valued at NT$15 billion a year.
台灣健身房產值一年上看150億,尤其疫情後消費者更注重健康,也讓健身風潮再起。除了大型連鎖業者外,小型健身據點越來越多,甚至跨業爭搶這塊"疫後經濟"。像是知名咖啡品牌露易莎、老字號電腦教育業者巨匠,還有JR東日本集團今天也宣布,正式進軍,主打日式健身特色。
傳統的健身房,民眾一定不陌生,但這樣的健身房,你看過嗎。
一連幾個瑜珈動作,民眾立刻汗如雨下,原來這裡的地板,都是用岩盤打造,號稱還有遠紅外線效果,能加速熱量燃燒。
[[民眾]]
“在我們做動作的過程中,就會覺得說,身體慢慢就一直在出汗,在做完整個課程的時候,就會覺得身體通體舒暢,發現真的流很多汗”
380英吋的特製大螢幕,出現虛擬的賽道,讓民眾一邊踩著飛輪,也能一邊體驗VR的快感。
不像一般健身房房常見沖澡間,業者打造傳統日式浴場,還有三溫暖。
[[民眾]]
“有時候我會覺得,因為我要上班,要上班,要運動會有點累,我會喜歡說,我運動完訓練完,我泡澡加速血液循環,讓我恢復更好”
[[健身集團董事兼副總經理 大澤勇]]
“台灣的健身產業市場非常具吸引力,尤其是健身俱樂部,在短暫幾年內有非常大的成長,也就是我們為甚麼選擇這個時間點進到台灣,那在3年內,想要再增加第二、第三間店”
其實不只是JR東日本集團,之前知名咖啡品牌露易莎、老字號電腦教育業者巨匠,也陸續跨業搶攻一年150億元的健身商機。
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