
A film series about the “Crown Coast” has won an award at the Cannes World Film Festival. The “Crown Coast" runs along a scenic strip of the Northeast coast from Wuguin New Taipei all the way to Keelung. It features top tourist attractions like Yehliu and the Jinshan hot springs. The new series presents all the charms of the area to target visitors, such as backpackers, families and couples. Both natural and human attractions are given a fresh angle in the films. And their artistry has been recognized by award panels in Cannes and beyond.
Tourists climb onboard a red double-decker bus for a ride down the northeast coast. Sandwiched between mountain and sea, it’s the perfect way to enjoy the unique coastal landscapes here. The whole journey is caught on film in this series: “The Crown of Mountain and Sea.”
Thrilling watersports, unique cultural gems and the hustle and bustle of the night market all feature in the show. And always there’s the north coast as a backdrop.
The Tourism Bureau shot these three films based on the magnificent “Crown Coast,” which stretches along New Taipei and Keelung. Landmarks like Laomei Green Reef, Guanyin Mountain and the Queen’s Head at Yehliu all receive attention. Each film’s script is angled at a different viewer: backpackers, families and couples. The series has won accolades at the Cannes World Film Festival and the Muse Creative Awards, as well as other major international prizes.
These films are not just any record of north coast life. Officials hope that the acclaim they garner on the international stage will be a big advert for Taiwanese tourism and its diverse attractions worldwide.
從新北五股、八里,一直綿延到基隆,這一整條綿延海岸線,就像是一頂戴在台灣上的皇冠,因此又被稱作"皇冠海岸",獨特地形加上人文風情,吸引不少旅客造訪。為了把皇冠海岸推向國際,觀光局北觀處拍攝3部主題影片,行銷在地觀光,還一舉獲得國際影片大獎。
搭上紅色雙層巴士,旅客乘著微風出發,一邊是山,一邊是海,東北角限定的特殊地形,盡收眼底,縱橫山海的美景,全被鏡頭記錄下來,收錄在這一部"山海之冠"。
刺激的水上活動、獨特的台灣文化和夜市風情,各種體驗與冒險,這一部"冒險之冠",同樣以北海岸為背景。
為了宣傳從新北綿延到基隆的皇后海岸,交通部觀光局拍攝3部主題影片,從老梅綠石槽、觀音山,到野柳女王頭等北海岸地標,都是主角,還設計不同腳本,分別針對背包客、家庭或情侶等目標客群。而這一拍,一舉奪得坎城世界影展和美國繆思創意獎等多項國際影片大獎。
不只要記錄北海岸的獨特風情,交通部觀光局也希望運用國際宣傳影片,強力行銷觀光,向世界展現台灣的魅力。
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