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National Palace Museum launches frozen dumpling line

National Palace Museum launches frozen dumpling line

2023-09-08

The National Palace Museum has embarked on a new brand collaboration to attract visitors in the post-pandemic era. This time around, it’s teamed up with a food company to produce frozen dumplings endorsed by none other than Confucius.

The packaging of the dumplings features a painting of the ancient Chinese philosopher. Inside, are surf-and-turf dumplings filled with ground pork, cabbage and milk fish. The dumplings are just the latest in a string of collabs by the museum, which has worked together with more than 50 brands. Among its recent products is a Bearbrick with the famous Chinese painting "Along the River During the Qingming Festival." The museum says it has made about NT$200 million from cultural products, half of which comes from collaborations like these.

孔子都說讚! 故宮跨界聯名國民美食水餃

2023-09-08

揮別疫情後,故宮門票收入漸漸起色,近期也積極發展異業合作,從收藏裡挑選適合的文物,與業者玩聯名,現在國民美食水餃,也有孔子的身影。

一顆顆水餃包著豬肉、高麗菜還有虱目魚,山珍海味完美結合,上面還引著"至聖先師孔子"畫像。加上之前國寶清明上河圖,與風靡全球的庫柏力克熊聯名,故宮至今已經與50多個品牌合作,文創收入累積2億元,其中一半就是來自聯名收益。

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