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Artificial intelligence masks accents of call center workers

Artificial intelligence masks accents of call center workers

2023-09-08

The Philippines and India are the world’s top call center countries. A California tech startup is using AI to mask the accents of call center workers to reduce discrimination. As well-intentioned as that, some say diversity is being erased in the process. Voice of America’s Matt Dibble reports from California.

In the global economy, a call to a customer service center will likely be answered by someone in a faraway part of the world.

Call center workers can train for months to effectively communicate with customers whose native language and culture differ from theirs.

Despite this training, accents often get in the way, says developer Sharath Narayana.

Sharath Keshava Narayana
Sanas AI co-founder
There are at least a few instances every single day of his life or her life that they go through some level of discrimination and sometimes straight up abuse.

Narayana is a co-founder of California-based Sanas AI, whose technology can adjust the way a speaker sounds with the goal of making an accent more relatable. A call center worker from the Philippines demonstrated.

The difference can be subtle, but Narayana says it is helping call center workers avoid abuse.

Sharath Keshava Narayana
Sanas AI co-founder
We’re not trying to hide the fact that this person is from India, or this person is from the Philippines. But this person would sound so clear, so confident, and so crisp that the other person would like to have a conversation.

Discrimination and abuse by callers are among the factors leading to high turnover among call center workers. Sociologist Aneesh Aneesh says tools like Sanas can help reduce the burden on call center agents. Aneesh, however, worries that it also points to what he says are dehumanizing trends in technology, namely erasing diversity.

Aneesh Aneesh
University of Oregon Sociologist
“Most of our communication is mediated through some technology. But when technologies start changing our accent itself, that is transforming you into your own avatar. Now the driving force is not developing an understanding between human beings, but the driving force is transactional in the sense that things have to get functionally done.”

Narayana says that of the workers with the optional Sanas system installed, 97% of them are choosing to use it every day.

For now, the AI seems to be helping people connect.

Matt Dibble, VOA News, Palo Alto, California.

減少歧視 AI調整客服人員口音

2023-09-08

菲律賓和印度是世界上最大的企業後勤中心,包括替各國企業接聽客服電話。一間加州新創公司利用AI,調整客服人員的口音,藉以減少歧視,卻引發多樣性正在被消除的隱憂,來看美國之音的報導。

受到經濟全球化的影響,致電客服中心時,接聽電話的人可能來自世界各個角落。

客服中心的工作人員,經過好幾個月的訓練,就是為了有效地與來自不同語言和文化的客戶進行溝通。

Sharath Narayana表示,儘管接受了這樣的培訓,口音往往會成為溝通障礙。

[[Sanas AI共同創辦人 Sharath Keshava Narayana]]
“他們的生活中,每天至少都經歷到幾次一定程度的歧視,有時甚至直接被辱罵”

Narayana是加州Sanas AI公司的共同創辦人,該公司的技術能調整說話者的口音,易於聽者理解。Narayana為我們示範。

差別可能不大,但Narayana表示,這有助於客服中心工作人員避免被客人辱罵。

[[Sanas AI共同創辦人 Sharath Keshava Narayana]]
“我們並不想掩蓋這個人是來自印度,或是來自菲律賓的事實。但是這個人的口音將變得清晰、自信並且純熟,以至於對方會想與之進行交談”

歧視和辱罵是客服中心工作人員流動率居高不下的原因之一。社會學家Aneesh Aneesh表示, Sanas這樣的工具可以幫助減輕客服中心的負擔。然而,Aneesh也擔心這暗示著去人性化技術趨勢,消除多樣性。

[[社會學家 Aneesh Aneesh]]
“我們大部分的交流都是通過一些技術進行的。當技術開始改變我們的口音本身時,就相當於把你變成自己的虛擬化身。現在發展技術的動力,不再是為了增進人與人之間的理解,而是以事物性、功能性為導向,讓事情順利完成”

Narayana 表示,安裝Sanas系統的工作人員中,有97%的人選擇每天使用。

目前,AI似乎似在幫助人們建立聯繫。

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