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Yulon opens New Taipei’s largest department store in Xindian District

Yulon opens New Taipei’s largest department store in Xindian District

2023-09-28

Taiwanese carmaker Yulon has cut the ribbon on its newest venture: a giant department store. The Yes!Life shopping center boasts more than 250 brands, including Eslite and Vieshow cinemas. Located in Xindian, New Taipei, it stands on land that used to be Yulon’s first car factory. At Thursday’s grand opening, Yulon’s chair said the site was where the company’s hopes and dreams took flight.

Yulon Motor Chairperson Yen Chen Li-lien pulls up in her company’s latest electric car, wearing a black cape blazer over a red blouse. The occasion is the grand opening of Yes!Life, the automaker’s department store.

The chairperson appeared in high spirits. To celebrate its 70th anniversary, Yulon Motor transformed its old Xindian factory site into the largest department store in New Taipei. The venture not only marks the anniversary, but also realizes a dream of late Yulon chairperson Kenneth Yen.

Yen Chen Li-lien
Yulon Motor chair
This is the place where it all started. It’s a completely different feeling. It’s my home. Thinking of all the changes we’ve gone through makes me want to cry.

Tears fill her eyes as she thinks of her company’s history. Also at the event were Yen Chen’s son and daughter, along with Pegatron Chairperson Tung Tzu-hsien, Eslite Chairperson Mercy Wu, and VieShow Cinemas Chairperson Charles Wang.

It’s all smiles onstage. Residents say they are excited about the new shopping venue. Before Yes!Life opened, Kingstone had been the only major book shop in the district, and residents had to go to Taipei’s Gongguan to watch a movie. Now, Xindian is home to a VieShow IMAX theater and the largest Eslite Spectrum outlet in Asia.

Member of public
The bigger the bookstore, the more I’ll like it.

Member of public
I came over a little earlier in the morning to walk around the shopping area and see the launch ceremony. Now there’s a new place to hang out. We don’t always have to go all the way to Taipei.

Shoppers flocked to the shopping center on opening day. The interior’s high ceilings make the building feel almost like a castle. A giant bunny installation in the entrance hall makes for the perfect photo op. The Eslite Spectrum is packed with spaces dedicated to arts and culture.

Mercy Wu
Eslite chair
There is a creative space with ceilings 12 meters tall and a total floor area of more than 300 pings. All sorts of events and exhibitions can take place there. We hope to attract more than 11 million visits every year.

Yao Chen-hsiang
Yulon Motor president
The Transportation Department helped out with things like the electrical wiring, and Taipower made adjustments. They also helped with traffic signaling and they dispatched many volunteers to direct traffic. The situation is much better than it was during the soft opening. I don’t think there will be any problems now.

The department store has opened just in time for the Mid-Autumn Festival long weekend. It aims to make more than NT$4 billion every year, and offer a new shopping experience to 700,000 local residents.


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裕隆城開幕! 嚴陳莉蓮激動:新店為造車夢想的發源

2023-09-28

裕隆集團今年邁入70週年,裕隆城也正式開幕,不只有全亞洲最大的誠品、威秀影城外,全店超過250間品牌進駐,開幕典禮上,裕隆執行長嚴陳莉蓮難掩情緒激動,表示新店是裕隆開始造車夢想的發源,這回完成全新北市最大百貨,也是集團新的里程碑。

裕隆執行長嚴陳莉蓮,坐著自家最新電動車,帥氣登場,一身黑色西裝搭配紅色襯衫,出席裕隆城開幕典禮。

難掩好心情,因為今年剛好是裕隆集團70週年,在起家庴新店,打造出新北市最大百貨,無疑是最棒的生日禮物,也圓了已故董事長嚴凱泰的心願。

[[裕隆集團執行長 嚴陳莉蓮]]
“這是我們的起家厝,那個感覺是完全不一樣的,這是我的家,過程的變化,想到都會想要流眼淚”

感動到眼眶閃著淚光,執行長還特別帶著一雙兒女出席,和碩董事長童子賢、誠品董事長吳旻潔,以及威秀董事長王超立都來見證,場面熱鬧非凡。

台上笑得開心,附近居民也很期待,因為在裕隆城前,新店只有一間大型書店金石堂、看電影需要跨區到公館,現在威秀帶著IMAX設備進駐、還有全亞洲最大的誠品生活館。

[[民眾]]
“像書店越開越大,我會越喜歡”

[[民眾]]
“早上早點來逛一下商城,看一下開幕的狀況。這邊也多一個去處,也不用一直往台北市跑”

開幕第一天,不少民眾來搶頭香,整間百貨採挑高設計、彷彿走進古堡場景,大廳的巨型兔子也成了打卡景點,誠品生活館還增設許多藝文空間。

[[誠品董事長 吳旻潔]]
“12米挑高,300多坪的一個實驗場,會做非常多各式各樣的活動展售,年度希望可以有1100萬人以上”

[[裕隆總經理 姚振祥]]
“交通局也做了一些像電線部分,請台電公司把它遷了,那包括一些交通號誌,還有派了很多義交幫忙指揮,我想這應該是比試營運的前幾天好很多了,應該不會有什麼問題”

團隊也趕在中秋連假前,改善交通亂象,目標一年業績挑戰40億元,要讓70萬人口的商圈,逛街有新的選擇。


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