
80-year herbal tea store undergoes transformation
Today we take you to an herbal tea store that has 80 years of history. The store’s third-generation owner, Jovial Kuo, decided to reinvent the brand by using herbal tea to create products such as perfume, jewelry, and more. FTV reporter Stephany Yang spoke to the Kuo to find out how she’s revitalizing the industry, while still maintaining her family traditions.
Kuo makes herbal tea, carefully pouring it into a cup. Through adjustments to the formulation and packaging of herbal tea, she hopes to reinvent the image of herbal tea, making it exquisite.
Jovial Kuo
Owner
I used to work at a luxury shoe manufacturer in China. After I came back, I wanted to transform the industry, making it to be more about gifts and luxury products. Our teas are all sourced directly from the origin. After cleaning, we dry it and process it into tea bags. It used to take a long time to brew traditional herb tea, about half an hour or more. Now through our roasting process, you can brew it directly with hot water. We adjusted the formula because many young people find traditional herb tea to be bitter and not tasty.
Kuo also made this snack using fruits grown on herbal tea farms.
Jovial Kuo
Owner
Only small farmers who do not use pesticides or fertilizers can grow herbal tea. There are also many fruits grown in tea orchards, and many of those fruits can be brought into people’s everyday lives. Pineapples roasted at low temperatures tastes very good and chewy. Citrus is cooked with rock sugar and we add honey after 60 hours. It tastes very unique. The dried longan is removed with a tool and roasted at a low temperature. Our production areas range widely. Some of the fruits are produced by small farmers who have cooperated with my grandparents for 70-80 years. We always visit the production site ourselves.
This herbal tea store has an 80-year history. Kuo, who is the store’s third-generation owner, decided to build her own brand five years ago. She worked in China for a few years and decided to come back to Taiwan to continue her family’s legacy, because she noticed the herbal tea industry slowly disappearing. Since returning to Taiwan, she’s created a fashionable herbal tea lifestyle brand. The store uses hand-picked herbal tea from Taiwanese farms to create herbal teas and products such as perfume, jewelry, and more.
Jovial Kuo
Owner
I started my business about five years ago because I found that the herbal tea industry was declining. I feared that herbal tea stores may slowly disappear in the next 10 years. I wanted to transform herbal tea, make it relevant to life, and make it easy to choose and use. For example, in the form of tea and bath tea bags. In addition, we turned herbal tea into fragrance-based products that can be used for healing. In the future, we will also develop some plant-based and herbal tea eye masks, which can be reused and are environmentally friendly. My family is very supportive of what we are doing. I hope to expand our products internationally. I hope to work on the packaging and have the opportunity to expand overseas because Taiwan is most famous for black tea and oolong tea. I hope that the good flavors of herbal tea can be promoted internationally.
Kuo hopes to continue her family’s legacy of herbal teas and one day introduce her products internationally.
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2023-11-23