British luxury car maker debuts new supercar model in Taiwan
British luxury car maker debuts new supercar model in Taiwan
2024-03-12
Taiwan’s demand for supercars has exploded in the post-pandemic era, especially with the launch of many electric models over the past two years. But although EVs are trendy, traditional fuel vehicles remain a top choice among buyers. A British luxury car maker with more than 100 years of history has launched a new supercar in Taiwan, causing big waves among enthusiasts. Let’s hear about it.
Andy Haslam
Regional brand president for greater China
Its exceptional performance comes from its 4-liter V8 twin turbo engine, boasting a near 25% increase in power-to-weight ratio.
Sierra Yeh
Supercar expert
Many supercar enthusiasts seek out two things: sound and beauty. As the world moves toward hybrid and even electric vehicles, traditional internal combustion engines have become a draw and a feature for people who prefer them.
Though electric vehicles have caused a buzz around the world, combustion engine supercars have become much sought after by enthusiasts. Despite the global economic slowdown, the luxury car market is only growing faster and faster.
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疫後"超跑"買氣旺! 台灣被選為亞洲"首發區"
2024-03-12
疫後國內超跑市場大爆發，尤其近兩年各大車廠推電動超跑搶市，但當電動車成趨勢，傳統燃油車在玩家界更顯珍貴，英國百年豪華車推全新改款超跑，首戰選擇在台灣亮相，引發玩家關注。
[[品牌大中華區總裁 安浩嵐]]
“改款車特別想呈現，4.0升、V8雙渦輪引擎，馬力比上一代車款提升25%”
[[超跑專家 葉明德]]
“對於很多超跑玩家來講，追求的大概就是兩點，一個是聲浪，一個就是美型，當全世界都開始做Hybrid甚至電動車，對於比較喜歡傳統內燃機引擎車迷而言，我覺得這反而是一個魅力跟亮點”
當電動車成為全球趨勢，經典燃油超跑身價更是水漲船高，疫後超豪華車市場不受景氣影響，持續踩油門、加速狂奔。
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