Japanese entrepreneur Leo Sato builds life in Taiwan

2024-04-25

Originally from Japan, entrepreneur Leo Sato likes the business environment in Taiwan. Here there isn’t pressure to socialize with colleagues after work. Putting down roots in Taiwan, he opened a digital marketing company to help Japanese businesses advertise in Taiwan and introduce Taiwanese agricultural products to Japan. He also takes videos of famous foods, helping Japanese people get to know Taiwan.

Leo Sato arrives at his Taipei office promptly at 10 a.m. and says good morning to his colleagues. An entrepreneur from Japan, this is his daily life.

Familiar with videography, he is sharing tips with Japanese people on how to start a company in Taiwan.

Leo Sato
Entrepreneur
You can’t just get NT$500,000 and then start a company, it’s actually quite complicated. First you have to transfer NT$500,000 from a foreign account to a Taiwanese account. If you can’t do that, you can directly transfer money to a company account from a local Taiwanese account.

After graduating from university, Sato found it difficult to adapt to Japanese working culture. When fate brought him to Taiwan to start a business, he became familiar with the working culture of both countries.

Leo Sato
Entrepreneur
For example, if I’m a new employee and want to do something, my supervisor can just say no, new people shouldn’t do this or that. The hierarchy is very strict. I think there’s a lot of pressure from work in Japan. After moving to Taiwan, I found that while work here can still be stressful, it comes only from the work itself. There isn’t pressure to go out and socialize with your supervisors.

In 2017, Sato opened a digital marketing company with his friends. The company not only helps Japanese business with marketing in Taiwan, but also markets Taiwan to Japan.

Taking out different types of peanuts, Sato and his colleagues taste and discuss the different flavors. They are helping introduce the Taiwanese black diamond peanut to Japan. Sato also shoots and edits films of famous foods, hoping they will be become popular in Japan.

Leo Sato
Entrepreneur
Next, I want to understand the history and economy of each region, like what industries they have. For my videos, I want to first gain a deeper understanding of Taiwanese people so that I can conduct better research on each area.

Now an entrepreneur in Taiwan, Sato has put down roots, building the stable and peaceful life of his dreams.

This story was provided by the program "We Are Family"
Funded by New Immigrant Development Fund

For more Taiwan news, tune in:
Sun to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

辦公室文化單純日本新住民佐藤峻選擇在臺創業

2024-04-25

來自日本的新住民佐藤峻，有感於臺灣創業環境好、下班沒有過多的應酬，決定在臺落地生根，他開設的數位行銷公司，協助日企在臺灣的宣傳事務，還將臺灣農產品推廣到日本，更拍攝美食店家料理，矢言要讓更多日本人認識臺灣。

早上10點，準時出現在台北市辦公室，和同事道早安，這是日本新住民，佐藤峻的日常。

熟練架設攝影器材，拍攝影片，這天佐藤峻要介紹日本人在台灣，開公司的"眉角"。

[[日本新住民佐藤峻]]
“你不能直接準備50萬，說我想創業，其實這個滿複雜，第一個你要從國外匯款，到臺灣你設定的銀行，50萬，這是一個方法，沒辦法的話，你可以從臺灣當地的銀行，直接轉給公司帳戶。”

說起創業頭頭是道，原來佐藤峻大學畢業後，無法適應日本上班族文化，因緣際會來到臺灣創業，對於兩地辦公室文化，他感受很深。

[[日本新住民佐藤峻]]
“比如我新人，想做一件事情，主管說新人不應該做，你不要不要這樣子，上下關係滿嚴格。工作壓力，我覺得日本滿多的，到了台灣之後，發現好像只有工作上有壓力，不用陪主管去吃飯啦那些。”

2017年他和朋友，一起成立數位行銷公司，不只服務日本企業在臺灣的宣傳工作，也向日本行銷臺灣。

拿出不同種類的花生，佐藤峻和同事們，一邊熱烈討論，一邊試吃口感，他們要協助農民，將台灣的黑金剛花生，打進日本市場，不只如此，佐藤峻還拍攝剪輯，知名小吃店家，希望這股文化美食力，強力輸出到日本。

[[日本新住民佐藤峻]]
“我接下來想做的事情，想了解各地方的歷史，各地方的收入來源、有什麼產業等等。接下來我的影音頻道，有一點點想要，第一個更瞭解臺灣人，為了更瞭解做各地方研究。”

佐藤峻在臺灣創業，在這塊土地上生根，親身實踐築夢踏實的人生。

以上內容由《我們一家人》節目提供內政部移民署監製

更多新聞內容，請鎖定：
民視台灣台（152頻道）週日至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00