‘Waves of Wonder’: Taiwan tourism gets a rebrand

‘Waves of Wonder’: Taiwan tourism gets a rebrand

2024-05-06

“Waves of Wonder” is the new slogan for Taiwan’s international tourism campaign. The rebrand was announced by the Tourism Administration on Monday. Tourism officials also announced a new subsidy program to revitalize Hualien’s tourism sector after the April 3 earthquake. Starting June 1, hotel stays from Monday to Thursday will be NT$1,000 off. From Friday to Sunday, the discount will be NT$500.

Taiwan tourism is getting its third rebrand under the slogan “Waves of Wonder.” The goal is to encourage tourists to visit Taiwan year-round.

This promotional video will be played at major train stations around the world and even at Times Square in New York. The Tourism Administration has also released a theme song for the campaign.

Chou Yung-hui
Tourism Administration
The slogan for Version 1.0 was “Touch Your Heart,” for 2.0, it was “Heart of Asia.” Now, we’re going with “Waves of Wonder” to promote Taiwan’s diversity and beauty. Our mountains and our oceans and other natural landscapes are all about curves. We offer wave after wave of wonders.

The April 3 earthquake in Hualien resulted in a wave of cancellations. In response, the Tourism Administration plans to spend NT$965 million to boost independent and tour group travel from June 1 to Sept. 30.

Chou Yung-hui
Tourism Administration
The independent travel subsidy program for Hualien will start on June 1. Travelers can get NT$1,000 per day from Monday to Thursday, and NT$500 on holidays, Friday, Saturday and Sunday. This all applies to travel in Hualien. We reported previously that our goal was to boost occupancy by 20% and our goal remains unchanged.

A similar program will soon be announced for Taitung, in hopes of helping East Coast tourism recover from the earthquake.

For more Taiwan news, tune in:
Sun to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

觀光署公布台灣觀光品牌3.0 盼吸引國際觀光客來台

2024-05-06

觀光署公布全新的台灣觀光品牌3.0，以"Waves of Wonder"台灣魅力驚喜無限"為主題，希望吸引更多國際觀光客來台，另外地震重創花蓮，觀光署也公布振興計畫，平日到花蓮旅遊，每房最高補助一千元，假日五百元。

台灣觀光品牌3.0，正式公開，以Waves of Wonder為主題，勾勒出台灣四季旅遊亮點。

影片將在國外各大車站、紐約時代廣場播放，向國外觀光客招手，觀光署也同時公布，台灣觀光主題歌。

[[交通部觀光署長周永暉]]
“我們1.0的Touch Your Heart，2.0的Heart of Asia，那我們這次用Waves of Wonder來推動，我們台灣是一個多元，而且是一個美麗的地方，所以我們是像山像海，像自然環境一樣，所以都有曲線，所以我們叫一波又一波的驚喜”

地震重創花蓮旅遊，引發退房潮，觀光署從6/1到9/30，振興自由行和團體旅遊，預算高達9.65億。

[[交通部觀光署長周永暉]]
“6月1號推出自由行到花蓮的優惠專案，也就是週一到週四，有補助1000元，那麼假日的週五、週六、週日是500元，這個自由行，這個部分呢，全數都用在花蓮，之前跟大家報告，我們希望提升住房率兩成，這個目標還是不變”

除了花蓮，台東的振興計畫，也會盡快公布，希望儘快重振花東旅遊。

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