Carmakers push SUVs after 64% market share in 2023
Carmakers push SUVs after 64% market share in 2023
2024-06-03
SUVs have become a driving force in the auto market, and companies are taking note. After last year’s chip shortage, supply is gradually returning, much to the relief of Taiwan’s car dealers. According to industry figures, SUVs accounted for 64% of all cars sold last year. To meet this demand, the world’s major automakers are all importing their newest offerings.
From behind the curtain, a red car drives slowly onto the stage. It’s a new SUV from a Japanese automaker, hoping to capture the attention of the competitive Taiwanese market.
Company representative
Auto companies are all going to be working hard this year. Since supply has started to return to normal after the shortage, everyone is releasing lots of new vehicles.
This new model has a commanding look in the front, giving way to sleek lines down the side. Its performance has also been upgraded, just like the other new SUVs from its competitors.
Since the chip shortage of last year has eased, domestic car dealers are rushing to roll out new models. Luxury brands are also releasing new SUVs such as the BMW X2, Benz EQE 300 SUV and Lexus LBX, hoping to capture the family market.
Car owner
I drive an SUV, mostly because when we travel somewhere with the kids they need a lot of space. I have three of them.
Car owner
SUVs are large and convenient.
According to industry data, 11,058 mid to large-size SUVs costing within NT$3 million were sold in 2019. 2020 saw a slight dip to 10,046, but by last year, the number had soared to 12,448. Dealers say that SUVs take up a large share of the Taiwanese car market. In fact, they comprised 64% of all passenger vehicle sales last year, an industry survey showed.
Tseng Yen-hao
Auto professional
SUVs have been popular for many years now, mostly because they offer a good view of the road. They’re also very spacious and look imposing, so they meet both practical and aesthetic demands. Most of them also have quite good performance, so of course they’ll only get more popular.
The numbers speak for themselves. Taiwanese love SUVs.
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這車最好賣! 去年休旅車銷售佔64% 各車廠推新款搶市
2024-06-03
國人愛開休旅車，休旅車款成為市場趨勢之一，進口車廠看準商機，紛紛推陳出新，走過去年車用晶片供不應求的窘境，缺車情況漸漸緩解，國內車市搶搶滾，根據車商提供的數字顯示，去年光是休旅車銷售，就佔了64%。因此各大車廠都積極搶進台灣車市。
拉開黑色帆布，舞台邊暗紅色車輛緩緩開向舞台，新車亮相，日系汽車品牌推出全新SUV車款，要搶攻競爭激烈的台灣車市。
[[業者]]
“其實今年我相信各個品牌都蠻努力的，因為從之前缺車之後，其實供給開始恢復正常，那大家其實都陸陸續續，推出許多的車款。”
廠牌新車外觀車頭磅礡，車側俐落線條，性能也大大升級，只是其他廠牌近期推出的休旅車也不遑多讓。
走過去年車用晶片供不應求的窘境，缺車情況漸漸緩解，國內車市搶搶滾，豪華汽車品牌最近推出的SUV車款，像是BMW X2、Benz EQE 300 SUV 、Lexus LBX，積極搶市，瞄準有家庭消費者的用車需求。
[[民眾]]
“我開的是休旅車，那主要是因為那個家庭出遊，那小孩子這邊會需要比較大的空間，因為我本身有三個小孩。”
[[民眾]]
“休旅車空間大、方便。”
據車商統計，300萬元內的台灣中大型休旅車：2019年賣了11，058輛，2020年10，046輛，去年賣出12，448輛，有顯著增加趨勢。業者表示，休旅車在台灣市場的比重相當高，車商調查的數據顯示，2023年整體乘用車銷售中，有64%屬於休旅車。
[[汽車達人 曾彥豪]]
“因為休旅車這個風潮，已經興起非常多年了，那最主要是它視野比較好，同時空間也比較寬敞，外觀看起來也很霸氣，所以符合實用性，還有人對美觀上的需求，那多半的性能也算還蠻強悍的，所以當然會越來越受到歡迎。”
國人愛休旅車，銷售數字已經說明一切。
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