The rise of food trucks and other mobile businesses
The rise of food trucks and other mobile businesses
2024-08-06
As inflation shapes Taiwan’s economy in new ways, a new model for businesses seems to be on the rise. Mobile businesses run out of trucks are more and more prevalent. The rise of food trucks is one clear trend. Many people are attracted to run food trucks because of the low startup and running costs. They are also a practical solution to the “food desert” problem that can leave certain urban spots lacking in good dining options. Today let’s take a look at the rise of the mobile dining industry.
Chicken and onion skewers with a delicious aroma cook on the grill. They’re turned over and finally glazed with a cumin sauce.
Super stretchy pizza dough is stretched out by hand and then topped with an even layer of ham, pineapple and cheese. Into a 350-degree kiln it goes for five minutes. Every evening, three food trucks take it in turns to roll up to this disused lot in Linkou, New Taipei. They’re aiming for the takeaway market.
Anna Yang
Food truck manager
I can take my food truck anywhere and meet different customers. I don’t have to pay regular rent. We pay for this day by day.
Food truck manager
During the pandemic, we had quite an advantage. People were leaning towards takeaway products. Some other food trucks were doing really well, making NT$30,000 or NT$40,000 a month.
Member of public
When people finish work or school they can come here to get something to eat. There are lots of choices, because there are different trucks every week.
These trucks can easily be driven all over the country and there are no restrictions on where they can be parked. They’re very mobile and startup costs for a small business are a maximum of NT$1.2 million. It’s much cheaper than starting a business in bricks and mortar. Businesses also don’t need to pay rent to a landlord, they just need to handle the day-to-day expenses. Customers can book their orders on social media and leave reviews. Waste is reduced and they don’t even need to issue paper receipts. All this has attracted many young people to running a food truck, of which there are currently about 1,000 in Taiwan. Some carwash companies have made their parking space available to rent for these food trucks.
Mr. Yang
Rents out parking space
We have a quick car wash and we wash scooters and do car beauty services. Lots of our customers were saying that they come here to get their car done and it’s hard to find a bite to eat. So we found some food trucks who we could work with.
According to the food truck association, if the minimum daily takings from are assumed to be NT$5,000, then the national industry is worth at least NT$1.8 billion a year. It seems like a major new “mobile economy” may be on the rise.
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全台胖卡餐車約千輛! 閒置空間出租活化共創多贏
2024-08-06
通膨帶動店面租金節節高升，也讓機動性高、創業成本低，免店租的胖卡餐車、大受歡迎，尤其可以業者用心經營臉書專頁，要出動之前預告、可以事先預定餐點，也讓原料成本獲得控制，就有洗車場嗅到商機，將閒置空間活化出租，每天有不同餐車進駐、提供附近民眾更多元的餐點。
香蔥雞腿串，放上烤網香氣逼人，過一會兒翻面受熱，最後撒上孜然粉調味。
充滿彈性的披薩麵團，徒手拍扁拍平，再均勻鋪上火腿、鳳梨和起司，進入高溫350度的窯爐，烤5分鐘。每天傍晚，都有3台胖卡餐車，輪流到新北林口這處空地，擺攤做生意，瞄準外帶商機。
[[餐車業者 楊安娜]]
"做餐車我可以到處跑，然後遇到不同的客人，不用固定繳租金，而且這個我們是一天一天付的。"
[[餐車業者 梁華庭]]
"在疫情那一段時間，我們是比較算優勢的，大家比較會傾向於外帶產品，同行有很厲害的，應該月收30、40萬有。"
[[民眾]]
"下班或是下課的時候，可以來買東西吃，選擇也很多，因為他們每個星期都有不同的。"
胖卡餐車四處趴趴走，不受場地限制，機動性高，初期創業成本至多120萬元，比開店裝潢便宜很多，後續也不用繳租金給房東，只要負擔場地日租費用。而且透過社群平台事先預訂，也能評估食材份量，不浪費，加上不用開發票，讓不少年輕人投入餐車創業，累計目前全台約莫有1000輛餐車。就有洗車業者嗅到商機，將閒置空間，出租給胖卡餐車。
[[場地出租方 楊先生]]
"因為我們就是做快速洗車機跟汽車美容，當時我們很多客戶反映說，來這邊洗車，覓食不是很方便，我們就去找一些餐車業者來合作。"
根據胖卡協會統計，以單日營業額最低5000元計算，全台胖卡餐車產值，一年至少創造18億元商機，移動新經濟模式正在發酵中。
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