Young entrepreneurs find opportunities at creative markets
Young entrepreneurs find opportunities at creative markets
2024-08-29
In recent years, Kaohsiung’s Pier-2 Art Center, Weiwuying National Center for the Arts, and the city’s Music Center have hosted cultural and creative markets almost every weekend. Running the market is like curating an exhibition. Organizers need to design the theme, invite different vendors, and plan package sales. They support and promote a wide variety of vendors, creating many opportunities for young entrepreneurs.
Waffle batter is poured into a mold and cooked for five minutes, making tasty waffle balls. Nien-nien owns this business, which first operated as a market stall. Now she has her own small store, but she’ll still set up a temporary market stall whenever time permits.
Nien-nien
Entrepreneur
The initial investment for a stall is lower, and I think the risk is also less than opening a store. I think it helped me realize whether I’m good at running a business.
For young entrepreneurs, opening a stall is relatively simple as the initial cost is lower. Cultural and creative markets are an important way for these new businesses to earn a reputation.
Kuai-shou
Market organizer
Organizers need these stalls to increase the diversity of our markets. Vendors also need a place to set up their stalls, a legal place and one that meets their needs.
For cultural and creative markets, the organizers are like curators of an exhibition. They need to choose which vendors to invite, plan package deals, organize the layout, and sometimes even handle the cash flow. But each market has its own way of operating.
Kuai-shou
Market organizer
Usually we find the location, or sometimes the location commissions us to organize an event. Sometimes the market is based on a festival or different seasons. Or sometimes we suddenly think of a theme and decide some features for the market, then invite suitable vendors.
But with so many vendors, how can you manage them all? Bad weather also tests organizers as they sometimes have to cancel an entire event, which can lead to disputes.
Kuai-shou
Market organizer
When the weather is bad, we have to cancel the event and handle refunds or reschedule. Sometimes we participate in events that might include some packages for meals, and when cash is exchanged, if it’s delayed or slow to be allocated, disputes are common.
Lee Ching-hsuan
Kaohsiung Youth Bureau
We also organize a large-scale market in November, the City Island market, to provide exposure for these vendors.
Cultural and creative markets work hand-in-hand with young entrepreneurs, each bolstering the other’s success.
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打開知名度! 高雄文創市集夯創造青年創業機會
2024-08-29
近幾年在高雄駁二、衛武營或者是流行音樂中心，幾乎每到周末就有文創市集，也成了高雄假日的獨特文化，經營市集的這些"攤頭"，就有如展場的策展人，從規劃市集主題場地，到包裝行銷等，跟攤車業者之間彼此互相幫忙拉抬，也創造了很多青年創業的機會。
將鬆餅漿倒進模具裡面，經過高溫烘烤五分鐘的時間，一顆一顆香噴噴的起司球成形了。她是黏黏，過去創業選擇開攤車，如今有了自己的小店面，但只要人力時間允許，還是會出攤營業。
[[攤車業者 黏黏]]
“攤車的入門它的金額比較低一點點，我覺得風險度比起店面來講，也是比較小，我覺得可以讓我自己就是釐清，我自己到底適不適合創業”
攤車入門成本低，對青年創業來說相對簡單，而文創市集就像是攤車業者打開知名度最重要的通路。
[[文創市集業者 怪獸]]
“主辦方來說也是需要這些攤商，來去增加我們活動的豐富度，攤商可能他們就是需要地方擺攤，一些合法的，然後就是適合他們的地方擺攤”
以一場文創市集來講，做攤頭的業者，就有如展場的策展人，從規劃邀請攤商、市集的包裝行銷，到現場的動線規劃等都得包辦，有時也得承擔金流業務，但每一場市集的經營模式各自不同。
[[文創市集業者 怪獸]]
“通常就是我們去找場地，或是說有些時候，是場地方會委託我們辦活動，有時候我們可能會根據一些節慶，或是說有些不一樣的季節，或是有時候突發奇想一些主題，然後設定市集的一些內容，然後再去招募適合攤商”
不過面對這麼多攤商，如何管理，也考驗市集業者，像遇到壞天氣，活動不得不取消，就容易出現糾紛。
[[文創市集業者 怪獸]]
“遇到天氣不佳的時候，活動取消然後要退費，或是說活動延用的部分這樣子，或者是說我們參加一些活動，可能是有一些包餐的部分，那可能包餐的部分，一些兌換現金的時候，在撥款上或時間上有比較慢的話，很容易會出現爭議”
[[高雄市青年局創業輔導科長 李慶璿]]
“那另外我們也會在11月辦理大型市集就是城市嶼浪，來讓這些攤車提供一個曝光度”
文創市集盛行，也反映青年微型創業現象。
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