
This year’s Tour de France Challenge, known as L’Étape is coming to Taiwan. More specifically, to Sun Moon Lake in late November. The breathtaking location has previously been named one of the world’s Top 10 for cyclists by CNN, and participants from 25 countries are set to join the race.
Pro cyclists zoom along the winding mountain roads of Nantou. The biggest bike race in the world is holding a challenge event at Sun Moon Lake, and securing the hosting rights was not easy. Besides the beautiful landscape, the path must have both flat and hilly sections.
Chiang Yi-ling
Marketing company representative
The CNN picked Sun Moon Lake as one of the Top 10 best cycle paths in the world. The event won’t just be promoted nationally. The Tour de France’s official website will also list out all the relevant information and they will help promote the race. So I think it’s a major step forward to promoting cycling in Taiwan, on the international stage, be it for sport or for tourism.
The 33rd stop of the challenge tour is expected to attract cyclists from 25 countries to Taiwan. The Sun Moon Lake race path has been certified by the Tour de France. That means it will be listed on its official website in the long term, encouraging bike enthusiasts from all over the world to explore the stunning beauty of Formosa. The Tourism Administration has launched promotions related to the race in hopes of boosting tourist numbers.
Chen Shih-kai
Transport minister
There are a lot of positives for international tourists who come to Taiwan. But the most important is that they get to experience the beauty of Taiwan. So we’re focusing on promoting this aspect.
L’Étape Sun Moon Lake will take place on Nov. 30, with two options: a 104km route called The Race, and a 29km route called The Ride.
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全球最大的自行車賽事環法挑戰賽,第33站,11月底選在曾被CNN評選為世界十大自行車道的,南投日月潭!預計引超過25國行車好手共襄盛舉。交通部長陳世凱,今天也出席記者會家持,更表示一旦經過環法賽官方認證,絕對是最好的國際宣傳。
自行車好手,穿梭南投蜿蜒山區道路,全球最大的自行車賽事環法挑戰賽,即將登陸日月潭!爭取主辦資格,過程可不容易,除了賽道要風景優美,還要有平路能衝刺、山路可以爬。
[[賽事主委會行銷公司執行長 姜怡伶]]
“日月潭它曾經被CNN評選為世界十大自行車的車道,賽事的資訊不僅在國內這邊曝光,其實環法法國的官網這邊,也都有相關的資訊,並且協助行銷,所以其實在對台灣的自行車,不管是運動或者是觀光上面的國際行銷,我覺得是還滿重要的一步。”
環法賽第33站辦在台灣,預計吸引來自25個國家的好手,共襄盛舉。日月潭賽道經過環法賽認證,不僅可以長期掛在大賽官網,後續還能吸引更多的外國自行車愛好者,前來寶島挑戰騎車、看風景。觀光署祭優惠、辦大賽,希望力抬觀光人次。
[[交通部長 陳世凱]]
“國際的觀光客要來台灣,幾個面向,但是其中最重要的面向,其實是讓大家看到台灣之美,所以這個部分我們持續來衝,持續來拼。”
環法挑戰賽將在11月30日舉辦,分為104公里挑戰組與29公里經典休閒組。
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