World Masters Games crowds stimulate local service industry
World Masters Games crowds stimulate local service industry
2025-05-21
Fresh clams and squid are stir-fried in a red sauce.
Spices are added to the pan, followed by a seafood broth. After broiling for a while, mussels and shrimp are added, then the dish is baked in an oven.
Eight minutes later, a Spanish paella is ready to be served. Paired with a Greek beef stew, it’s a veritable Mediterranean feast. Welcoming the World Masters Games, restaurants around Taipei Dome are offering special deals on their dishes, enticing athletes and spectators to come try.
Chen Yen-wei
Restaurant marketing director
During matches or after they finish, people will come to our restaurant to celebrate or have a group meal. According to past experiences with games like this, our customers will increase by 10 to 20% on average.
Some chain and local restaurants are offering free fries or shrimp chips when customers show their World Masters Games’ ticket stub. Over 2,000 partner stores are offering special deals, such as a hot pot restaurant that is offering buy-one-get-one milk tea, and cafes that are giving members a 10% discount.
With summer on the horizon, warmer temperatures and sporting activities have increased sales of cold drinks and ice cream by 20 to 30%.
Hsu Yi-ju
Convenience store manager
In the past during sporting events, we noticed that more people come to our store. Spectators want to buy things like Coke or other drinks, or even cold drinks and ice cream, and some snacks too. They are the main force driving our sales.
Department stores are not far behind, offering 20% off on famous sports brands and NT$300 in rewards when customers spend over NT$3,000.
With the COMPUTEX technology exhibition and World Masters Games taking place at the same time, hotels around Taipei Dome are nearly fully booked. The Eslite Hotel had no rooms left on opening weekend, and the United Hotel is over 90% full. The W Hotel is also fully booked for the second half of May. The business boom from the World Masters Games has officially begun.
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搶世壯運商機! 附近飯店一房難求餐飲推買一送一優惠
2025-05-21
雙北世壯運登場，賽事帶來人潮，也帶來錢潮，大巨蛋周邊飯店，周末一房難求，加上電腦展，5月下半旬也都是客滿狀態，為了搶攻世壯運商機，從餐廳、超商，到百貨公司，大推加碼優惠，要把觀賽人潮，轉為消費人潮。
紅醬加上蛤蠣、魷魚丁大火拌炒爆香。
辛香料入鍋，再來勺海鮮高湯，湯汁收乾前，鋪上淡菜、鮮蝦，送入烤箱。
8分鐘後，西班牙海鮮飯就能上桌，配上希臘燉牛肉，彷彿一秒置身地中海國家。迎接世壯運，大巨蛋周邊餐廳端出招牌經典菜，大推優惠，吸引選手和加油團上門光顧。
[[餐酒館行銷總監 陳彥維]]
“民眾他們都會在比賽的期間，或比賽結束的時候，也都會來到我們店裡面，然後來也許是慶祝或是再繼續聚餐。通常在過去的經驗，有遇到這種賽事的情況下，平均我們大概都會多一成到兩成的人來客數”
連鎖餐酒館，不同主題餐廳，出示開幕票根，滿低消送薯條或炸蝦片，還有超過2000間特約店家，像火鍋店出示選手憑證，奶茶買一送一，咖啡廳加入會員消費打九折。
進入夏天，超商漂浮系列飲品和冰品、餅乾，賽事期間，銷量明顯成長2-3成。
[[超商公關部資深經理 許宜茹]]
“根據以往只要是運動賽事的話，我們發現就是到店的人潮會變多，觀賽要看要用的一些就是，可樂啊或者是飲料啊，甚至是就是冰飲，然後還有冰品，然後以及就是一些小點心，都是帶動業績的主力”
百貨也不遑多讓，知名運動品牌，不只有八折優惠，另外還有全館指定櫃位滿3千最高再送300。
大巨蛋周邊飯店，從訂房率感受賽事熱度，加上電腦展將近，誠品行旅開幕首週末客滿，國聯飯店介於9成至滿房間，旗下餐廳打出55折整個月，W hotel5月下半旬也客滿，世壯運商機，正式引爆。
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