Chain cafe eyeing lunchboxes to escape coffee price pinch
Chain cafe eyeing lunchboxes to escape coffee price pinch
2025-06-09
As climate change disrupts agriculture, coffee futures have skyrocketed, and costs show no sign of coming down. Domestic coffee shop chains are feeling the pinch. In search of new revenue sources, one brand has started selling healthy lunchboxes. They’ve proven popular among the workday crowd, selling even better than breakfasts. And it’s not just one company that’s increasing customer retention and lowering coffee costs by offering more meal options.
It’s your choice of chicken breast, teriyaki fish, vegetarian meatballs, or teriyaki chicken as the main, paired with five-grain rice, an egg, and boiled vegetables. The chairman of this major cafe brand personally prepared these healthy meals to announce their addition to the menu.
Customer
It’s really convenient. If I want to hang out at the cafe all day, I now have an option for lunch.
Huang Ming-hsien
Chain coffee shop chairman
We hope that the healthy meals will boost revenue by 10%. As of now, they’re offered at 200 locations. In the future we hope to have them everywhere, selling 300 to 400 a day. Coffee futures have quadrupled over the past year, so it’s hit us pretty hard. But it’s good that we’re launching the healthy meals and waffle sandwiches this year. We’re also rolling out multiple brands to soften the impact of coffee prices.
To evade the effects of rising coffee futures, this chain cafe is changing tactics. A centralized kitchen prepares the rice and mains, while each shop cooks the vegetables and puts the meals together. This not only ensures quality, but also avoids polluting the relaxing cafe environment with cooking fumes. They’re aiming to sell 1.5 million meals a year.
A souffle pancake is taken fresh off the pan, ready for a drizzling of lemon curd and sugar.
A refreshing lemon curd souffle with a layered rose lychee coffee seems like the perfect afternoon tea. For brunch, how about a poached egg with Japanese-style beef, squid over rice, or spicy alfredo pasta? If the heat is dampening your appetite, try this smoked salmon salad with apple, drizzled with lemon dressing.
Tsai Ching-pei
Cafe brand marketing director
After launching new coffee pairings in May this year, we’ve actually increased the proportion of meals that we offer, and customer retention is relatively good. The proportion of coffee orders is 35% to 40% on average. Meals have increased significantly to about 60% to 65%. Meal pairings when compared with last year have boosted total revenue by 10% to 15%.
The major coffee shop brands are trying out different strategies. Louisa, for instance, is offering more dining options, while Come True Coffee is targeting high-spending women aged 30 to 60 with their coffee sets. Over at Cama, they’re going through a complete rebranding to freshen their image.
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#coffee #Louisa #ComeTrueCoffee #Cama
咖啡期貨衝擊! 連鎖咖啡開賣健康便當拚年銷150萬個
2025-06-09
受到極端氣候影響，全球咖啡期貨飆漲，成本居高不下，國內咖啡業者苦哈哈，為了尋求新出入，連鎖咖啡品牌，現在賣起便當，主打低油煙、低碳的健康餐，意外受到上班族歡迎，賣得比早餐還好，而且透過提高餐點選項，提高客人黏著度、降低咖啡成本的，還不只一家。
雞胸肉、照燒魚、素肉丸、照燒雞腿等主菜，配上五穀米、水煮蛋和水煮時蔬，連鎖咖啡品牌董事長親手做健康餐，宣布咖啡廳，便當開賣了！
[[民眾]]
“真的蠻便利的，就是如果我今天想在咖啡廳待一整天，我還有中午的午餐可以選擇。”
[[連鎖咖啡董事長 黃銘賢]]
“我們希望健康餐可以讓營收成長10%。我們到目前為止有200間門市在販售的，接下來目標會讓全直營店都販售，希望可以到達3、4百間的販售量。咖啡期貨(一年)漲了四倍了所以衝擊是非常大的，還好我們在健康餐或今年的鬆餅堡的推出，然後我們多品牌的佈局，讓這個咖啡的衝擊降到最低啦。”
換個方式，降低咖啡期貨飆漲衝擊，由中央工廠煮好飯和主菜、門市現燙青菜、組裝，既能確保品質，又可避免油煙味擾了咖啡廳清幽環境，拼一年賣出150萬個。
舒芙蕾鬆餅起鍋，表面鋪上檸檬蛋黃醬和砂糖。
爽口的青檸舒芙蕾，配上漸層玫瑰荔枝咖啡，堪稱最棒下午茶，正餐時間，從溫泉蛋日式牛肉早午餐，到中卷彩虹飯、辣奶油義大利麵都有，太熱沒胃口，紅蘋果煙燻鮭魚沙拉，淋上檸檬醬，更是酸甜爽口。
[[咖啡品牌行銷部經理 蔡靜佩]]
“今年度在五月份有推動咖啡模組上線之後，其實有推動餐點的比率，顧客黏著度相對是比較高的。咖啡的點餐比率大概平均落在3成5到4成，那餐的話就有很大幅的成長大概是6成到6成5，餐點搭配也可以較去年同期，整體的營收來說大概成長10到15%。”
咖啡連鎖店做各種嘗試與改變，路易莎放大餐食選項；成真咖啡鎖定30到60歲高消費力女性，推咖啡模組、CAMA CAFE更新品牌識別等。
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