New perfume institute crafts scents inspired by incense and tea leaves

New perfume institute crafts scents inspired by incense and tea leaves

2025-10-17

Collectors of exotic perfumes are in for a treat. A new fragrance research institute in Nantou is developing perfumes that smell like burning sticks of incense outside a Taiwanese temple and tea leaves. They will eventually be sold in international markets. An almost 50-year-old Taiwanese cosmetics company has founded the institute in Nantou, as well as a tourist-friendly cosmetics factory. Let’s find out more.

A new tourist-friendly cosmetics factory covering over 3,300 square meters opens with great fanfare. Nantou County Commissioner Hsu Shu-hua and Nantou Mayor Chang Chia-tse are cutting the ribbon, witnessing a local cosmetics brand reach a new milestone.

Chen Wei-chung
Cosmetics group director-general
We are working with the Nantou County government to promote tourism. This is a major county for tourism. We all know that Nantou is the Switzerland of Taiwan. So I have done my part to build factories in Nantou. In the future, the number of employees will gradually increase. Currently, there are about 50 people. That will increase to 200 or 300.

Chen Wei-chung, director-general of a major cosmetics group, is from Nantou’s Mingjian Township. Coincidentally, the Nantou County Government was developing an industrial park and wanted to promote tourist-friendly factories. Chen immediately promised the county government he would return to his hometown and make investments. He set up a tourist-friendly cosmetics factory and also built a perfume research institute for researching and developing unique Taiwanese fragrances.

Hsu Shu-hua
Nantou County Commissioner
We will let everyone understand our local culture. Particularly the smell of burning incense from incense sticks in our religion is being developed into a perfume. Nantou County is a tea capital. We will use tea leaves to make tea-leaf scented perfume.

The local brand that’s rooted in Taiwan in the future will expand internationally so that these uniquely Taiwanese fragrances can be experienced by the world.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#perfume #uniqueperfumes #fragrance #scent #Taiwantourism #Nantou #exoticperfumes #fragheads

進駐南投旺來園區本土化妝品品牌成立觀光工廠

2025-10-17

本土化妝品大廠，集團成立48年，創業成功不忘回饋鄉里，回到故鄉南投設立觀光工廠，還成立香研所，研製屬於台灣的香氛。開幕剪綵典禮，來自海內外的貴賓雲集，南投縣長許淑華也是座上賓，預估可以為當地，帶來數百名就業機會，促進產業與觀光發展！

占地一千多坪化妝品觀光工廠，風光開幕，包括南投縣長許淑華、還有南投市長張嘉哲都來剪綵，見證本土化妝品品牌，邁向新的里程碑。

[[化妝品集團總裁陳威中]]
“配合我們南投縣政在推廣觀光，這個是觀光大縣，我們都知道南投就是台灣的瑞士，所以我能夠盡一點心力，把工廠蓋到南投來，將來就業人口會逐漸的增加，目前差不多有50位，那會增加到200位、300位”

化妝品大廠總裁陳威中是南投名間人，恰逢南投縣政府開發旺來產業園區，要推廣觀光工廠，陳威中一口承諾縣政府回鄉投資，成立化妝品觀光工廠，還打造香氣研究所，研製屬於台灣在地獨一無二的香氛。

[[南投縣長許淑華]]
“讓大家了解我們在地的文化，特別把宗教裡面香火的味道，就線香，把它研發成香水，還有南投縣我們是一個茶鄉之都，用茶葉去調理出茶葉的香水味道”

本土品牌立足台灣，未來還要往國際發展，讓台灣的香氛走上世界舞台。

更多新聞內容，請鎖定：
民視台灣台（152頻道）週一至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00

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A scooter in Taichung prepares to make a left turn at a busy intersection, but its seat is piled high with furniture.

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