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Taichung Shopping Festival returns for the year-end holiday season

Taichung Shopping Festival returns for the year-end holiday season

2025-10-23

The Taichung Shopping Festival is back! It’s starting on Friday Oct. 24 all the way until Christmas Day. This year, there’s the usual prizes, which include a NT$10 million apartment. But now there’s even designated cash prizes for foreigners. Get ready for the annual holiday season bonanza.

The Taichung Shopping Festival is about to kick off, on Oct. 24. This year the number of participating businesses has grown to 260,000, of which more than 20,000 are offering great deals and discounts. Now in its seventh edition, the shopping festival has turned bigger revenue every year since its launch.

Lu Shiow-yen
Taichung Mayor
We have the best cash prizes and the biggest grand prize. Since the first edition, our grand prize has always been an apartment worth NT$10 million. We’re giving out the seventh apartment this year. Everyone hopes to get a cash prize, so we have plenty. The smallest is NT$3,000, but they go up to NT$100,000 and NT$1 million.

The cash prizes promise a chance for the average consumer to benefit from the economic boost. Over the past three editions, it’s also the most talked-about event organized by one of Taiwan’s six special municipalities with more than 100,000 hits. This year, in order to boost international participation, a larger number of international spokespersons were recruited and there’s even a designated cash prize for foreigners.

Lu Shiow-yen
Taichung Mayor
We want more foreigners to come to Taichung to shop and get to know the city better. To encourage them to come, we added a special prize category just for them. Any foreigner who participates in the Taichung Shopping Festival stands a chance to win a cash prize: US$10,000.

Local and small businesses will also be given more exposure this year, so that international cash flow can more easily benefit them. The city has set the goal for the shopping festival app to reach more than 10,000 downloads from more than 50 countries. It’s also projected that the total revenue will exceed NT$30 billion over this event, which lasts all the way until Dec. 25.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#taichungshoppingfestival bestdeals #shopping #luckydraw #taiwan

台中購物節10/24登場 估登錄消費金額再破300億

2025-10-23

臺中購物節邁入第七屆,10月24日正式登場,為期兩個月,直到耶誕節12月25日,今年全面升級國際化、擴大店家參與,還祭出外籍人士專屬獎項!估計登錄消費金額再破300億元,續創700億全國經濟產值。

台中購物節24日將盛大登場,今年參與店家成長至26萬家,其中優惠店家更一舉突破至2萬家。台中購物節邁入第7屆,連年創下佳績。

[[台中市長 盧秀燕]]
“我們就是獎金最好,我們的獎品最大,因為我們從第一屆開始,我們最大獎就是送出一棟價值千萬的房子,今年我們要送出第7棟,民眾都希望拿到現金,所以我們最小獎是3千元,(另外)10萬元,還有百萬現金”

不只實現全民共享經濟紅利的目標,網路聲量連三屆突破10萬筆、穩居六都之冠。購物節還要提升國際參與度,今年增添更多國際代表代言,推出外籍人士專屬獎項。

[[台中市長 盧秀燕]]
“讓更多的外國人,來台中消費認識台中,所以為了鼓勵他們,今年我們增加一個獎項,外國人如果參加台中購物節,能夠中獎的話,有個專屬獎項,1萬元美金”

不僅拓展國際來客、更增加在地經營小額營業店家的曝光度,國際化與深耕在地創造雙贏,估計吸引超過50國、1萬人次下載使用APP參與購物節,為期兩個月的活動,持續至12月25日,估計登錄消費金額再破300億。

更多新聞內容,請鎖定:
民視台灣台(152頻道)週一至週五晚上9:30
民視新聞台(53頻道)週二至週六凌晨1:00

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