Competing oyster restaurants draw customers with creative perks
Competing oyster restaurants draw customers with creative perks
2025-11-20
When visiting Dongshi in Chiayi, you can’t miss their famous “milk oysters.” There are over 30 restaurants near the fishing wharf that serve all-you-can-eat grilled oysters. On this “oyster street,” one owner hired a face-changing Sichuanese opera performer for entertainment, while others provide a washer to ensure oyster quality or air-conditioning—whatever’s necessary to attract customers.
This Sichuanese opera performer’s mask changed in the blink of an eye.
Take a wider view, and you can see they’re actually performing at an all-you-can-eat grilled oyster restaurant in Dongshi. It’s a special weekend show to entertain the customers.
Customer
It’s great. Very creative. You usually only see this at Haidilao.
Wu Cheng-ran
Restaurant owner
When we opened, we were already the 16th oyster restaurant here. It’s too saturated. So because of that, we had to come up with some creative ideas.
Unshelled oysters are dumped into a washer and tossed until clean in just a few minutes. Baskets of them are then put into the fridge, ready to be served all-you-can-eat until the entire family is satiated.
Customer
It’s very fresh. Since they raise them here, they’re really fresh and the oysters are big.
Huang Sheng-hua
Restaurant owner
When you harvest them, the oysters are covered in mud and sand. If you use the washer, it can rinse off this mud and sand. That way it’s cleaner.
This restaurant specializes in offering air-conditioning. Their seven ACs are always hard at work to keep the inside cool on hot days.
[[民眾]]
Customer
The oysters are fresh and there’s AC, so it won’t get too hot, and you can eat in comfort.
Hsia Wen-che
Restaurant owner
In our first year, the customers complained that it was too hot. So we installed seven ACs. Our sales increased by more than 50%.
Chiayi’s Dongshi is a main producer of oysters. Near the fishing wharf, there are more than 20 of these all-you-can-eat grilled oyster restaurants, forming an “oyster street” that serves as one of the town’s main tourist attractions.
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烤蚵一條街各出奇招拚觀光 川劇變臉打造"視味覺饗宴"
2025-11-20
來到嘉義，最不能錯過的就是遠近馳名的東石「牛奶蚵」！漁人碼頭周邊超過20間以上「烤蚵吃到飽」，被稱為烤蚵一條街，有業者請來川劇變臉，有人用洗蚵機顧品質，還有吹冷氣烤蚵，各出奇招，要吸引消費者目光。
川劇變臉，眨眼間臉譜就變了。
鏡頭拉開，這場川劇變臉竟然是在東石烤蚵吃到飽店家內，假日的特別演出，讓民眾超驚喜。
[[民眾]]
“還不錯，還蠻有創意的，一般只有在海底撈才看的到”
[[烤蚵吃到飽店長 吳丞然]]
“剛創業的時候，已經是第16家的烤蚵店，太過飽和，也因為這樣子，所以才會想出各方面的創意”
[[洗蚵機ns]]
帶殼蚵仔在洗蚵機內翻騰，幾分鐘後變得潔白後，一籃籃放入冰箱，同樣是吃到飽，全家大小吃的超滿足。
[[民眾]]
“蠻新鮮的，因為這裡是產地，覺得它很新鮮，又很大顆”
[[烤蚵吃到飽店員 黃聖華]]
“蚵仔拿回來之後它會有土，會有沙，用洗蚵機的話，它可以把那些土，那些沙過濾掉，所以會比較乾淨”
另外這間主打能吹冷氣烤蚵吃到飽，店內七台冷氣狂吹，天氣再熱也不怕。
[[民眾]]
“蚵很新鮮，然後又有冷氣吹，比較不會那麼熱，吃起來是蠻舒服的”
[[烤蚵吃到飽業者 夏文哲]]
“頭一年的話是客人嫌棄太熱，所以我們就加裝七台冷氣，(業績)成長大概一半以上”
嘉義東石是養蚵重鎮，漁人碼頭周邊陸續開了超過20間以烤蚵吃到飽為號召的餐廳，形成烤蚵一條街，帶動地方觀光發展。
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