Taipei MRT sells luxury perfume from vending machine

Taipei MRT sells luxury perfume from vending machine

2026-01-14

The Taipei MRT has been ramping up brand collaborations, in some cases allowing businesses to set up vending machines in highly trafficked stations. Previous machines that sold mixed drinks and ramen to-order have been successful. Now, they’re trying out a machine that dispenses perfume. It not only sells full bottles, but it can also give a spritz for just a few coins. Even though the trial period is still ongoing, it’s already received rave reviews.

Meng Chia-mei
FTV reporter
If you forgot to put on some perfume before leaving home, not to worry! Just find this vending machine in the MRT station and for a few NT, you can get a spritz.

Nine bottles of name-brand perfume including Le Labo and Jo Malone are lined up in the display to choose from. Each bottle costs a few thousand dollars, but you can try one out for just $30.

Commuter
I often forget to put on perfume, and I won’t bring it out with me. If I was meeting someone today, I think it would be good. And $30 is pretty cheap.

It’s convenient.
Very convenient.
You can reapply your perfume.
Reapply when you’re already out.

The operator guarantees that all the perfumes come with proof of purchase. During the trial period, five machines have been set up in busy transfer stations. Installing vending machines in empty station spaces with heavy foot traffic offer a massive business opportunity.

Mixed drinks and piping hot ramen are also available for a few coins. These food vending machines first made an appearance in Ximen Station, which is frequented by young people. At Taipei 101 Station in the upscale Xinyi District, home to luxury retailers, there’s a vending machine for jewelry. If a ring is the wrong size, you can take it to a store for resizing.

Wang Fu-kai
Rebranding academy president
Convenient retail machines allow customers to buy what they need more promptly. It’s experiential marketing. Through these machines, customers will feel like they’re keeping up with the trends.

The Taipei MRT’s brand collaborations have achieved impressive results, maximizing the value of its empty station space.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#TaipeiMRT #MRT #vendingmachine #perfume #consumerism #namebrand #shopping #cologne #publictransit #Taipei

北捷販賣機出新招! "香水販賣機"銅板價噴香水

2026-01-14

北捷近年來積極與異業結合，開放業者把販賣機放置在車站閒置空間，將人流變商機。先前推出的手搖飲販賣機、拉麵販賣機，都頗受好評。這次有業者推出香水販賣機，不是賣一瓶一瓶的香水，而是讓旅客，用銅板價，噴香水！試營運階段已經收穫好評！

[[民視記者孟嘉美]]
“出門忘記噴香水沒關係，只要出捷運站找到這個販賣機，就能夠用銅板價，換來全身香噴噴”

九瓶香水，一字排開，LE LABO、JO MALONE，通通任君挑選！一瓶數千元的香水大牌，現在只要30塊，就能輕鬆噴上身。

[[民眾]]
“我自己還滿常忘記噴香水，就是而且我也不會把香水帶出門，其實如果今天有約會，就我覺得可以，而且30塊真的蠻便宜的”

- 很方便
- 很方便
- 可以補一下香水
- 出門補一下

業者也掛保證，所有香水都有完整進貨證明。試營運期間，台北5台機器，全放在兩線交會大站。捷運帶來人流，車站閒置空地，擺上一台販賣機，就有大大商機。

手搖杯、熱騰騰的拉麵，投幣後現點現做。西門站，年輕族群多，飲食販賣機，搶先進駐；高檔消費雲集的信義區，101站，則出現鑽戒販賣機，戒圍太小還能拿去實體店面改，售後服務，不打折扣。

[[品牌再造學院院長王福闓]]
“便利商機，消費者能夠更及時的購買到他需求的一個產品，體驗行銷，消費者他也會透過像這樣的販賣機，他會覺得自己有跟上時事”

台北捷運異業結合，屢創佳績，讓站點空間，創造出最大價值。

更多新聞內容，請鎖定：
民視台灣台（152頻道）週一至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00

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