Restaurants seeking to capitalize on NT$10bn anime market

Restaurants seeking to capitalize on NT$10bn anime market

2026-05-04

Fans of anime and manga are certainly willing to spend on their passion! The market in Taiwan surpasses NT$10 billion every year, and restaurant chains are eager for a slice of the pie. In just one example, a Japanese conveyor-belt sushi restaurant has joined forces with the volleyball series “Haikyu!!” Fans can not only get capsule toys, but even “dine” with their favorite characters. Another fast-food giant is collaborating with “Gundam” for a limited-edition meal set. Let’s take a look...

As soon as you step into this conveyor-belt sushi restaurant, you’re greeted by iconic Japanese characters. This time, the chain is partnering with “Haikyu!!” for a themed restaurant, limited-edition merchandise and capsule toys, all seeking to attract the avid anime enthusiast.

Chen Chih-fan
FTV reporter
With its high-octane matches and a classic soundtrack, when you come to this Japanese sushi restaurant, you can not only get a capsule toy, but even eat with your favorite characters.

Wang Yuan-chih
Sushi restaurant PR
Collaborations provide added value by making dining more fun. Being able to sit with your favorite idols or characters adds a layer of joy to the experience. We always look to negotiate partnerships with IP that is popular or highly requested by our customers. We expect this round to bring in excellent results.

Over at this restaurant, a giant model Gundam stands guarding the entrance. Eyeing Taiwan’s NT$10 billion annual anime fandom, this fast-food chain has collaborated with the classic series “Gundam.” Beyond exclusive set meals, customers can also buy action figures and mugs to add to their collection, sparking a frenzy among the substantial “Gundam” fanbase.

Customer
If there really are limited-edition products, I’ll line up to buy them.

The battle of the anime collabs has begun! It’s not just sushi and Haikyu!!A fast-food chain is working with “Gundam,” while another sushi spot has enlisted “Cardcaptor Sakura” to join their team. By leaning hard into otaku fandom, these restaurants are sure to find a way into their hearts as well as wallets.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#anime #restaurants #IP #brandcollaboration #McDonalds #KuraSushi #Sushiro #manga #otaku #Japan #Gundam #Haikyuu #CardcaptorSakura

台灣百億動漫商機! 餐飲業搶搭熱潮搶攻粉絲荷包

2026-05-04

動漫迷的購買力真的不容小覷！台灣每年的動漫商機突破百億元，龐大商機讓連鎖餐飲業者也來分一杯羹。像是日本迴轉壽司店，攜手”排球少年"，不只推出扭蛋，還能讓粉絲跟和動漫角色一起吃飯，也有速食業者和鋼彈聯名，推出限定套餐，一起來看看。

走進連鎖迴轉壽司店，迎面而來是滿滿的日本知名動漫IP，連鎖壽司業者，這回和”排球少年"聯名，除了主題店，還推出一系列限定周邊和扭蛋，就是要搶攻動漫迷的荷包。

[[民視記者陳致帆]]
“熱血比賽配上經典配樂，現在來到日本連鎖壽司用餐，不只可以抽扭蛋，還有人氣角色陪您一起用餐。"

[[連鎖迴轉壽司公關王沅錡]]
“有聯名是一種附加價值，因為我們讓用餐多了一點樂趣，可以跟偶像啊、自己喜歡的IP在一起，那是增加在用餐上面的一個歡樂的趣味。我們都會以現在市場受歡迎的IP，或者現在大家喜歡的來跟我們反映的，我們都會針對這一些去洽談合作。預計這一波應該是會帶來蠻好的效益。"

鏡頭轉向另一邊，巨無霸”鋼彈"模型，在大門口鎮守。看準全台每年破百億元的動漫商機，連鎖速食業者，也找來鋼彈聯名，不只推出專屬套餐，連公仔、馬克杯，都能加購收藏，吸引鋼彈迷搶購。

[[民眾]
“真的有出限量產品的話，會去排隊，就是會去購買它的商品。"

動漫聯名戰全面開打！不只藏壽司找上排球少年，麥當勞聯名鋼彈，連壽司郎也請到庫洛魔法使助陣。餐飲業者大玩”二次元"創意，就是要搶攻動漫迷的荷包。

更多新聞內容，請鎖定：
民視台灣台（152頻道）週一至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00

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The era of AI is upon us, and all kinds of industries are thinking of how to incorporate it into their business. A “smart” salon recently opened in Kaohsiung, employing machines that simulate an in-person hair wash. Customers can get their hair shampooed and conditioned while also enjoying a full-body massage, all compliments of the robotic staff. The owner recently invited some local seniors to try it firsthand.

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The owner extended invitations to seniors in the area to come try out the machines. They emulate a classic hair wash, helping customers wash and condition their hair while simultaneously giving a full-body massage. The entire thing takes about 20 minutes. The testers all found it incredibly comfortable.

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With the advent of the AI era, “smart” machines like these are becoming more and more common. With a fully automated process, it saves on personnel costs. The customers might have to dry their own hair, but for this price, it might catch on.

For more Taiwan news, tune in:
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Qidu becomes colorful tourist attraction with gigantic murals

A dreary weather-stained apartment building just outside Qidu train station is now a riot of colorful and intriguing murals depicting the Keelung people’s daily lives. Featuring retro elements the murals include sky lanterns, police dogs and cute cats. They were completed in just 10 days by billboard painter Chiang Chin-feng. The murals are the brainchild of Keelung’s deputy council speaker Yang Hsiu-yu, who obtained corporate sponsorship for the project. She wants to beautify her city. Let’s find out more.

A sky lantern gradually rises into the sky. There is a cute kitty. There’s even a realistic 3D image of a train. As soon as you step out of Keelung’s Qidu train station, you’ll see a decades-old apartment with a completely new façade. The driving force behind this seven-story-high mural with 3D images is Keelung’s deputy council speaker, Yang Hsiu-yu.

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My thoughts at the time were that the sky lanterns represented dreams taking off. I hoped that Keelung’s MRT would be completed soon. I also hoped that these sky lanterns would protect all of us in Keelung.

Walk along streets and alleys, and you can also see hopscotch and games of marbles that evoke childhood memories for the city’s residents. Of course, Keelung’s local snacks are also depicted. Through the artist’s skillful work, each brush stroke depicts the people’s daily lives, with retro elements and playfulness.

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Taiwan’s counties and cities actually have a vast number of old residential buildings. How many have undergone urban renewal? Really, not many. But at this moment, every city, every county, every village has its own story. I’m starting with the stories of the lanes and alleys where our people live.

Qidu in Keelung is a major railway hub, a starting point for many trains travelling north and south. Now the colorful paintings depict Qidu’s diverse culture and document Keelung’s century-old splendor.

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Taiwan runs a number of cooperative capacity building projects in Eswatini, primarily in agriculture. On Sunday evening, President Lai Ching-te showcased the results of a guava grafting project on his personal Instagram account, to highlight results of such efforts. Amid a shifting global landscape, the President said Taiwan is drawing on its strengths of values, resilience and technology to establish deepened relations with trusted partners, including Eswatini. His remarks on Monday touched upon Taiwan’s two largest-yet cooperative projects with Eswatini, namely a strategic oil reserve facility and the Taiwan Industrial Innovation Park, demonstrating Taiwan’s current diplomatic strategy.

- Hello, everyone. I am holding a guava in my hand, as you can all see.

President Lai Ching-te published a short video on his personal Instagram account about Taiwan’s agricultural capacity building project in Eswatini.

- You can see from this guava, the close allied relationship between our two nations, Taiwan and Eswatini, and between our peoples.

Taiwan’s own guava variety is grafted onto a local fruit tree to produce fruits of higher market value. Pitaya, strawberry and tilapia are also being introduced to Eswatini. In addition to agriculture, the president expounded on two cooperative projects between Taiwan and Eswatini, after hearing related briefings from Taiwan officials.

Lai Ching-te
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The strategic oil reserve facility signifies greater energy security and national resilience amid the possibility of risks and crises. The Taiwan Industrial Innovation Park represents a forward-thinking industrial plan and the aspiration to develop. These are our largest and most strategically significant cooperation projects since our establishment of diplomatic relations.

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Despite China’s interference forcing President Lai Ching-te’s team to cancel a state visit to Eswatini earlier, in the end, Lai still pulled off a surprise landing in Eswatini on Saturday, by traveling with a Swazi chartered flight. The question now, is how he will return to Taiwan. Pundits have weighed in on several options, but a DPP legislator said that just as the presidential team had surprised everyone with Lai’s arrival in Eswatini, he’s confident that the return will be just as successful.

It’s been three days since President Lai Ching-te arrived in Eswatini for a state visit. On Sunday, the president had visited the Queen Mother of Eswatini Ntfombi Tfwala at her royal residence. Lai’s state visit came as a surprise, since it had been blocked earlier due to pressure from Beijing. However, KMT Chair Cheng Li-wun seemed reluctant to give due credit to the president’s team.

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Even though we’ve made it, but the entire process—shouldn’t we thoroughly reflect on it? Who put in us in such a dire state, forced us into a corner? I’ve talked about this a million times already, but I know that they won’t listen. It’s OK if they don’t. The ruling party will change in 2028.

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Be it the KMT’s former Chair Hung Hsiu-chu or the current Chair Cheng Li-wun, it seems that neither are happy to see Taiwan achieve breakthroughs on the international stage. If you’re not happy, could it be that you’d rather side with the CCP?

Lai would’ve departed for Eswatini on April 22, had three African island nations not abruptly revoked overflight permits for Taiwan just one day ahead. In the end, the presidential team still made it, landing on May 2 with Eswatini’s chartered plane. But the question now is how the president and his team will return to Taiwan, as Beijing’s interference cannot be ruled out yet again.

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Member of public
Commenting on incident
I would be scared if someone barged in like that. They really should ramp up security to protect the cheerleaders.

Member of public
Commenting on incident
It must’ve been so emotionally taxing for the cheerleader. She was all alone in a closed off space like that. It’s terrible. Fans really need to learn about boundaries.

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