
The charm of Korean dramas attracts no small number of tourists from Taiwan, but what are Taiwan’s charms to attract Korean visitors? Figuring out how to balance the scales is an important question for Taiwan’s tourism industry. The 39th Taiwan-Korea Tourism Exchange Conference was held recently in Kenting, bringing together 200 tourism industry leaders from both sides. They also visited major attractions, hoping to boost two-way visitor numbers to a balanced 4 million.
At the 39th Taiwan-Korea Tourism Exchange Conference, Tourism Administration Deputy Director-General Huang Shih-fang and Taiwan Visitors’ Association chair Chien Yu-yen exchanged views with industry, government, and academic leaders from South Korea.
Huang Shih-fang
Tourism Administration deputy director-general
In Taipei, you can see South Korean visitors everywhere. By hosting the conference in Pingtung this time, we hope to draw tourism to the south. I believe Pingtung has many local features that are unique from our urban areas.
Chou Chun-mi
Pingtung County Commissioner
In the past few years, the number of visitors between Taiwan and Korea has hit new highs. Many of our friends from Korea love Taiwan’s vibe. In Pingtung, they appreciate the maritime and Indigenous cultures.
While Korean culture has swept the globe in recent years, Taiwan has become a favored destination for Korean tourists. In 2025, mutual visits between Taiwan and Korea reached 2.85 million, with over 1.01 million Koreans coming to Taiwan. This year, they hope to exceed the 3 million mark, and are setting their sights on 4 million next year.
Chien Yu-yen
Taiwan Visitors’ Association chair
We want more of our Korean friends to experience Taiwan’s nature and small towns. They love the vibe of Taiwan’s small alleys. Last night, we took the participants to Kenting’s main street and ran into some Korean tourists. Some people are even already eyeing the goal of 4 million mutual visits.
In addition to sitting in seminars, the participants also got to visit some of Pingtung’s attractions like the aquarium and Eluanbi lighthouse. Both sides hope that their continued cooperation will keep pushing tourism numbers to historic highs.
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#tourism #TaiwanKorea #Pingtung #Kenting #travelindustry #internationalexchange #Koreantourists
韓劇的魅力吸引不少台灣觀光客,而台灣的魅力在哪裡,如何吸引韓國民眾來台灣旅遊,平衡交流也是重要課題。第39屆台韓觀光交流會議最近在屏東墾丁舉行,不僅匯集雙方共200位政要及觀光業意見領袖,也走訪各大景點,期望攜手力拼均衡互訪400萬人次。
第39屆台韓觀光交流會議,觀光署副署長黃勢芳,以及台灣觀光協會會長簡余晏領軍,與來自韓國旅行業產官學界進行交流。
[[交通部觀光署副署長 黃勢芳]]
“台北的部分事實上可以隨處看到,就是有韓國人來訪,所以我們藉由這次,在屏東辦的部分,希望把這個相關的遊客,可以到南部來,那我想,我們屏東有很多的一個在地特色,跟我們都市的話是不一樣的。”
[[屏東縣長 周春米]]
“台灣跟韓國近年來,我們的互訪人數屢創新高喔,那也很多很多韓國的朋友,喜歡台灣感性,那也來到屏東,有充分的享受到我們的海洋、部落文化。”
近年來韓國文化席捲全球,而台灣也成為韓國旅客喜愛的旅遊地點,2025年台韓互訪達285萬人次,韓國來台旅客則超過101萬人次,今年台韓互訪人次預計超過300萬,台韓雙方更放眼明年目標,要一舉衝破四百萬。
[[台灣觀光協會會長 簡余晏]]
“讓更多的韓國朋友,體會台灣的山海小鎮,而且他們很喜歡我們巷弄之間的台灣感性,昨天晚上我們帶著韓國的朋友來到墾丁大街,就有遇到韓國觀光客了。已經開始有韓國客喊出了,400萬互訪人次。”
不僅室內交流座談,韓國代表團也走訪屏東景點,像是海生館、鵝鑾鼻燈塔步道等,感受屏東魅力,雙方期盼透過彼此持續合作交流,讓觀光互訪人次再創歷史新高。
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