
LA restaurant owner reflects on viral fame of Taiwanese rice balls
Purple rice balls filled with pork floss and fried dough sticks are an everyday food in Taiwan. But they recently became popular in Los Angeles, thanks to some viral videos of influencers trying the breakfast favorite. The sudden fame has resulted in booming business for the restaurant. Operated by a family of Taiwanese immigrants, they’re known for offering authentic Taiwanese flavors. Now they easily sell over 300 rice balls in a week.
This influencer’s face was pure bliss as he took his first bite of an enormous purple rice ball. It may be common to Taiwanese, but it’s new to Americans.
Influencer
Based in US
The egg and the sausage, it was only US$10.25. You can get them even cheaper if you don’t add anything else in there.
The purple rice balls at this Taiwanese breakfast shop in Los Angeles have gone viral. The owner, Jason, is a second-generation Taiwanese-American.
Jason
Restaurant owner
We sell out by 11 a.m. There’s a constant stream of customers coming just to get the rice balls. I had no clue what was happening. After two, three, four days of it, some of my friends and family told me it went viral on TikTok and Instagram. We had no idea.
These massive 590g rice balls sell for US$7.50, or about NT$238, with the option to add additional fillings. Jason used to sell at most 60 to 70 in a regular workweek, but since it went viral in April, that’s turned into over 300.
Jason
Restaurant owner
We were the first to sell Taiwanese breakfast food here in LA. When my parents opened the shop in 1978, they didn’t even know how to make fried dough sticks. It’s so funny. Right after taking them out of the oil, they started sagging like this.
Aside from rice balls, they also serve sticky rice dumplings, salty soy milk, and other Taiwanese snacks like guabao, steamed buns, and gelatinous meatballs. The family often travels back to Taiwan for culinary inspiration.
Jason
Restaurant owner
Our radish cakes also sell well. Every once in a while, we hear some older customers saying it really tastes like it does in Taiwan and it makes them happy.
Jason allows people to customize their rice ball and guabao orders. But he has a word to say about the price.
Jason
Restaurant owner
The rice balls are huge with lots inside. There’s egg, pickles, sausage… And the minimum wage here is US$16.90. You just can’t compare with Taiwan.
These authentic flavors are taking LA by storm, introducing more people to the charms of a classic Taiwanese breakfast.
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2026-06-24