HSR partners with supermarket on products to welcome new trains

HSR partners with supermarket on products to welcome new trains

2026-07-28

The high-speed rail is to welcome its new generation of trains in August before they enter service next year. Looking to capitalize on railway business opportunities, one of Taiwan’s top supermarkets for the first time is working with the HSR on a series of cobranded lunchboxes and desserts. There will be pop-up stores at five major HSR stations, providing commuters with diverse and convenient dining choices on the go.

This familiar mascot is making a surprise appearance as a train conductor, pushing a food cart. One of Taiwan’s biggest supermarkets is partnering with the high-speed rail for the first time to offer a series of cobranded lunchboxes, giving passengers a new meal option.

Tony Tsai
Supermarket president
We’re setting up pop-up stalls at HSR stations—something we’d never have imagined doing in the past, putting a supermarket in a high-speed rail station. Most people would think of convenience stores. We look forward to HSR consumers being able to eat our delicious, piping-hot lunchboxes from these pop-up stalls.

In addition to the exclusive lunchboxes—braised pork, teriyaki chicken thigh, and sweet and sour chicken rice—there’s also cake, donuts, and Taiwanese-style pastries to satisfy every passenger’s sweet tooth. The first wave is already on sale at Taoyuan, Taichung, Chiayi, Tainan, and Zuoying stations.

Liu Hung-cheng
Supermarket associate marketing director
The HSR lunchboxes are served hot, which differs from the cold, Japanese-style bento. We’re offering these hot meals to align with the purchasing habits of HSR passengers.

Chen Hui-yu
Taiwan High Speed Rail general manager
Our next-generation trains are about to be delivered from Japan. They will offer a more comfortable, safer design, incorporating operational needs gathered from our past 20 years along with new design features.

As the HSR prepares to welcome 12 new trains in August, the railway is also selling official merchandise like train-shaped pillows, perfect for the rail enthusiast looking forward to the next generation of Taiwan’s HSR.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#highspeedrail #HSR #bento #lunchbox #cobranding #N700ST #railwaylunchbox #trains

迎新世代列車N700ST 知名連鎖超市合作高鐵推聯名商品

2026-07-28

台灣高鐵8月即將迎來新世代列車，明年上線服務旅客，知名連鎖超市搶攻軌道商機，首度攜手高鐵跨界推出聯名熱便當、甜點，在高鐵五大車站設置快閃櫃販售，讓旅客通勤也能享有多元、便利的餐食選擇。

超萌吉祥物化身高鐵列車長，推著美食餐車驚喜現身，知名連鎖超市與高鐵，首度跨界合作推出聯名餐食，讓民眾搭高鐵想吃便當，有了新選擇。

[[知名連鎖超市總經理蔡篤昌]]
“我們會在高鐵站設立快閃櫃，這個大概以前我們也不會去想像，做超市的會在高鐵設站，一般大概都是直接想到便利店，那我們也期待在快閃店裡面，高鐵的這個消費者能夠在快閃店，買到我們非常好吃，熱騰騰的便當”

除了三款限定菜色，醬香燒肉、照燒雞腿排、糖醋雞丁丼外，還有蛋糕、甜甜圈、台式小西點，滿足旅客的甜點胃，在桃園、台中、嘉義、台南、左營全台五大車站，首波開賣。

[[知名連鎖超市行銷部協理劉鴻徵]]
“高鐵的便當來講的話，也是屬於熱便當的一種，跟一般日式的這個，冷便當是不太一樣的，所以我們也是符合這個，高鐵銷售的一個旅客的一個習慣，來推出這個熱便當”

[[高鐵公司總經理陳惠裕]]
“新世代列車我們即將在日本交車，那它是提供更舒適，更安全的設計，那我們也融入了我們，營運二十年來的一些需求，加上新的設計”

隨著高鐵8月即將迎來12組新世代列車，業者同步推出列車造型抱枕等周邊商品，讓鐵道迷不僅能收藏紀念，也一同迎接高鐵2.0的到來。

更多新聞內容，請鎖定：
民視台灣台（152頻道）週一至週五晚上9:30
民視新聞台（53頻道）週二至週六凌晨1:00

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