For 70 years, a Taoyuan family has been running a traditional store
For 70 years, a Taoyuan family has been running a traditional store
2026-08-31
In Taiwan, it’s hard not to see a 7-Eleven wherever you go. But it’s rare to see a traditional general store. In Longtan District in Taoyuan a 70-year-old general store that’s been run by two generations is still thriving. With old fashioned striped sweets and fresh vegetables, it’s run by Wu Chin-lan, a woman in her seventies who wants to give back to her community Let’s find out more.
This proprietress is busy moving in and out, carrying newly arrived goods into her store. This is a general store in Longtan District in Taoyuan, that has been in business for 70 years and has been run by two generations.
Daily necessities and traditional snacks are neatly arranged on the shelves.
Wu Chin-lan, the proprietress, is over 70 years old. She took over this general store after she inherited it from her father. Her younger sister comes here to lend a hand whenever she’s got time off.
Wu Chin-chih
Younger sister of proprietress
My mother said that she relied on this shop to support us kids. She didn’t want to give up on it. The main thing was to support herself and live independently. It’s a place where older people can buy their own things and that’s how it’s managed to keep going. Actually, we’re getting old ourselves; we just want it to support ourselves, not to make money.
- Wow, so cheap! This huge bag is only NT$50! Look how good it is!
- NT$50
- How great! Look at how good they are at growing them.
What’s most special is that you can buy fresh vegetables in small quantities. Nearby residents bring their surplus vegetables from their own gardens to the store for cheap sale, making it convenient for older adults living alone to shop.
-They’re sold in small quantities, buy as much as you want, prices are quite reasonable and the owner is very nice to customers.
-You’re too kind.
Customer
Buys at shop
The wares are different. People with small farms in her area grow their own vegetables. They’re delicious!
Residents love this friendly atmosphere, and even though there are four convenience stores and two small supermarkets nearby, the general store still does very well.
Wu Chin-chih
Sister of proprietress
We work 365 days a year without a break. Around 6 a.m., we start by arranging these things. Products nearing their expiration date are generally not accepted by customers. We eat them ourselves, and if we can’t finish them, we give them to older adults or those with limited financial means.
For decades, the two sisters have run their small shop in the warmest way, making it a vital lifeline for the local community.
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桃園人情味雜貨店走過70載 "全年無休"方便獨居長者採買
2026-08-31
台灣什麼不多，就便利超商最多，但現在已經很少看到傳統雜貨店，桃園龍潭有一家經營70年的雜貨鋪，除了賣基本的柴米油鹽外，還會幫老人家寄賣小農蔬菜。第二代業者是已經70多歲的老闆娘吳金蘭，每天守著小店，妹妹也常回來幫忙，姊妹倆目標不是要賺錢，而是要用最溫暖的方式，回饋社區。
老闆娘忙進忙出，把剛到貨的物品搬進店內，這是桃園龍潭一家歷經兩代，走過70個年頭的雜貨鋪。
生活必需品、傳統零嘴，都整整齊齊擺在架上。
70多歲的店主吳金蘭，當年接手父親留下的雜貨鋪，妹妹只要放假也會回來幫忙。
[[雜貨鋪業者妹妹 吳金枝]]
“媽媽說，她就是靠這個店，養活孩子，不要先放棄掉，主要是能夠養自己，自己生活，老人家有個地方可以採買，就是這樣子才做到現在，其實我們自己也都老了，只是說就方便養自己，不是為了賺錢”
- 好便宜哦，這麼一大包才50塊，你看，多好
- 50塊
- 多好，看他多會種
最特別的是，能買到小份量的新鮮蔬菜，附近居民自家菜園吃不完的，拿來店裡便宜賣，方便獨居老人採買。
- 零售，想吃多少就買多少，價格蠻平實公道，老闆娘對客人很好
- 你們不嫌棄啦
[[客人]]
“東西不一樣，她這邊有人家小農自己種的菜，很好吃啊”
居民就愛這人情味，即使附近有四家超商、兩家小超市，雜貨鋪的生意還是很好。
[[雜貨鋪業者妹妹 吳金枝]]
“365天沒有休息，(早上)6點左右先把這東西整理好，靠近過期的產品，一般客人就不太接受，自己吃，如果吃不完，就是送給老人，經濟能力比較差一點的
姊妹倆數十年如一日，用最溫暖的方式經營小店，成為當地的生命補給站。
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