Hualien unveils tourism concept focused on calm and healing

Hualien unveils tourism concept focused on calm and healing

2026-11-11

When people think of Taiwan’s eastern city of Hualien and its surrounding countryside, many think of scenic Taroko Gorge or beautiful coastlines. However, now Hualien’s tourism authorities are coming up with a theme of a “Healing Capital,” with travel itineraries and packages that help visitors relax and heal mind and soul. They combine scenery with hot springs, Indigenous culture and agriculture. The goal is not to attract one-time visitors, but, rather, repeat tourists who want to keep coming back. Let’s find out more.

Yu Ming-hsun
Hualien tourism head
What people want now is something that truly allows them to relax and heal their mind and soul, which is why I call this “purposeful tourism.”

A pandemic a few years ago changed human life and also the landscape of tourism.

Yu Ming-hsun
Hualien tourism head
After three days and two nights here, I took the healing power of Hualien back home because I found that I could sleep well and eat properly here.

It sounds very abstract, but the experience is very real. The Hualien County Government has put forward a brand-new theme of a "Healing Capital".

- Do you know what the “Hero Spring” is?
- Does soaking in it make you a hero?
- Because it’s rich in iron and barium, soaking in it is supposed to help you have a boy.
- Is that an urban legend?

In addition to hot springs, it also combines mountains and sea, food, Indigenous tribal culture and agricultural resources.

Yu Ming-hsun
Hualien tourism head
If a million people come only once, that’s called consumption. But if 10,000 people come 100 times, it’s a connection with the land and the people of the land. I think that’s the real purpose of tourism.

Yu Ming-hsun previously championed Taitung’s “slow economy,” which has since flourished. Now in Hualien, he is promoting the area as a ‘healing capital,” aiming to ensure visitors never forget their experience.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
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#intentionaltourism #purposefultourism #Hualien #Hualientourism #Taiwanhotsprings

拚觀光! 花蓮推"療癒之都"結合山海.部落文化吸引"回頭客"

2026-11-11

說到花蓮，或許不少觀眾會立刻想到太魯閣、七星潭或東大門夜市，其實花蓮除了這些景點，還有許多美好事物等待探索。花蓮縣府觀光處提出「療癒之都」全新概念，結合山海、溫泉、飲食、部落文化、農業資源，要吸引的不是一次性遊客，而不斷想念花蓮的回頭客。

[[花蓮縣府觀光處長余明勲]]
“大家現在要的是，真正可以放鬆自己的，身心靈可以得到療癒的，所以我說這個叫「目的性旅遊」”

幾年前的一場疫情，改變人類生活，也改變旅遊樣貌。

[[花蓮縣府觀光處長余明勲]]
“我來到這裡三天兩夜之後，我把花蓮的療癒帶回家裡面去了，因為我發現我來到這裡，我睡覺可以好好睡了，我可以好好吃東西了”

聽起來很抽象，但感受卻很真實，花蓮縣府提出「療癒之都」全新概念。

- 什麼叫英雄泉，妳知道嗎？
- 泡了變英雄？
- 泡了之後，因為它是富含豐富的鐵質跟鋇質，就是它泡了之後，會讓妳生男孩
- 這是都市傳說嗎？

除了溫泉，更結合山海、飲食、部落文化跟農業資源。

[[花蓮縣府觀光處長余明勲]]
“100萬人只來1次，那個東西叫做消耗，但是你1萬人來100次，它是跟這個土地連結，跟這個土地的百姓連結，我覺得那個才是真正旅遊的目的地”

余明勲過去在台東提出「慢經濟」，如今已經開花結果，現在來到花蓮推動「療癒之都」，要讓遊客來過一次就念念不忘。

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民視新聞台（53頻道）週二至週六凌晨1:00

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