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Ximending district experiences boom with return of Japanese and Korean tourists

Ximending district experiences boom with return of Japanese and Korean tourists

2023-02-07

The tourist Mecca of Ximending in Taipei is in a renaissance! Since Taiwan reopened its borders to international tourists, business is booming in the commercial district. Today we take a look at the stores and service industries which cater to the market of Japanese and Korean visitors. There are lots of souvenirs which appeal to East Asian tourists more than any others. Stores that can cash in are having a great New Year. The massage industry is also experiencing a renaissance.

A salesperson greets customers in fluent Korean. With its eye on Taiwan’s newly open borders, this retailer introduced a special Taiwanese souvenirs section near the cashier last October.

Most Korean and Japanese tourists stay near the Ximending Commercial District in Taipei – and that’s bringing a boom to local retailers.

The most popular product is this package of jelly – almost 4,000 boxes are sold each month. Another 3,000 boxes of these pineapple cakes are sold monthly. Other top sellers are the milk tea bags, the face masks, and even the Made-in-Taiwan whiskey. The most popular items are collected here in this section, which makes as much as NT$4.5 million every month.

Chang Chun-hung
Retail PR manager
This is a 24-hour store. Actually, sometimes from 11 p.m. to 1 a.m. we have a second wind, another rush hour.

But Japanese and Korean consumers are not just shopping at night. Aside from souvenirs, massages are another item on the bucket list for many. This business has extended its weekend opening hours until 2 a.m. for that exact reason.

Hanna
Massage studio owner
They seem to go out in the morning to different tourist destinations to check them out. Then in the evening they come to Ximending. They might come to get a massage before going back to the hotel to go to bed. We’ve hired 33% more employees.

The business has taken on new staff members fast, to respond to soaring demand. As Taiwan reopens to hosting the world, the stores and professionals of Ximending are enjoying a very busy spring.

日韓客來台夯! 西門町伴手禮專區銷量超驚人

2023-02-07

自從去年十月,國門重啟後,越來越多的國外觀光客,會來台灣旅遊,尤其又以韓國客最多,其次是日本人,因此西門町商圈內的賣場,特地設置伴手禮專區,像是鳳梨酥、果凍,銷量都很驚人,就連西門町內的按摩店,來客數也增加,每天要工作到深夜一、兩點。

用親切韓文,向客人問好,賣場看準邊境解封,從去年10月,就在結帳口處,設置台灣伴手禮專區。

日韓觀光客,大多住在西門町商圈,讓賣場買氣強強滾。

最受歡迎的,是這一包包果凍,一月狂銷近4千包,鳳梨酥賣了3千盒,奶茶沖泡包、面膜,甚至是國產威士忌都很夯,業者把熱賣的品項,集中在同一區,單月銷量,就高達450萬元。

[[賣場公關經理 張君鴻]]
“這是24小時店,其實有時候夜間的晚上11點到1點,反而是另外一波的高峰期”

日韓客不只喜歡在深夜時段,就近在西門町買伴手禮,來按摩店放鬆,也是必走行程之一,像是這家店,就把假日營業時間,延長到凌晨2點。

[[按摩店店長 漢娜]]
“他們好像平常早上都會出去各個旅遊景點去踩點,那晚上回來西門町,可能進飯店前就會先進來按摩,按摩完再進飯店睡覺,(人力)增加大概三分之一左右”

緊急加派人力,要應付暴增的來客數,從按摩店、賣場,到西門町街頭,都在國門重啟後,有感復甦。

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