
MOTC’s Tourism Bureau upgraded to Tourism Administration|Taiwan News
The Tourism Bureau under the transport ministry has been upgraded to the Tourism Administration. Today, the ministry held a ceremony to celebrate the tourism agency’s new name. With the name change comes new lofty goals. The transport ministry already has its sights set on 2024, which it expects will bring in 12 million international visitors, a number twice as big as 2023’s goal of 6 million.
The Tourism Bureau has earned a promotion that comes with a new title. The Executive Yuan’s Vice Premier Cheng Wen-tsan and the Ministry of Transportation and Communications’ Minister Wang Kwo-tsai were in attendance for a ceremony that unveiled the agency’s new name: the Tourism Administration.
Cheng Wen-tsan
Vice premier
We established the Tourism Administration to restructure the agency in a way that gets everyone on the same page. We know this agency’s upgrading has been a long time in the making, and so we hope to give the Tourism Administration more energy and more resources. In the future, we’ll definitely prioritize any good proposal brought to the table that’s part of the major policies for the tourism industry.
The establishment of the Tourism Administration is an important milestone that signifies Taiwan’s tourism development is moving forward. Many former director-generals of the Tourism Bureau came to witness this historical moment. In fact, the Tourism Administration’s first director general was once a director-general of the Tourism Bureau.
Chou Yung-hui
Tourism Administration director-general
You know, this environment is not new to me, but we will be starting out on a new path, especially now that COVID-19 is behind us. In terms of when we will be able to meet the needs of the industry itself, our goal is actually the year 2025. We want to make this place be a travel destination people are drawn to.
As for this year’s goal of attracting 6 million tourists from other countries, Transport Minister Wang Kwo-Tsai is confident that the goal can be met ahead of schedule. In fact, Wang has even set a 2024 goal of 12 million tourists, a number Taiwan regularly hit in the pre-COVID days.
Chou Yung-hui
Tourism Administration director general
I hope we’ll quickly be able to say we’re in the 10 million visitors club; the higher the number the better. So, as the director general of this agency, my goal is to have everyone in the Tourism Administration working hard.
Chou said that the Tourism Administration is focusing on three major tasks: forming a team of consultants that will seek advice from different industries, increase collaboration between businesses and universities to ease worker shortages and cultivate tourism talent, and develop an international tourism market that will attract foreign visitors to Taiwan.
|Taiwan News
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2023-09-15