MOTC’s Tourism Bureau upgraded to Tourism Administration｜Taiwan News
MOTC’s Tourism Bureau upgraded to Tourism Administration｜Taiwan News
2023-09-15
The Tourism Bureau under the transport ministry has been upgraded to the Tourism Administration. Today, the ministry held a ceremony to celebrate the tourism agency’s new name. With the name change comes new lofty goals. The transport ministry already has its sights set on 2024, which it expects will bring in 12 million international visitors, a number twice as big as 2023’s goal of 6 million.
The Tourism Bureau has earned a promotion that comes with a new title. The Executive Yuan’s Vice Premier Cheng Wen-tsan and the Ministry of Transportation and Communications’ Minister Wang Kwo-tsai were in attendance for a ceremony that unveiled the agency’s new name: the Tourism Administration.
Cheng Wen-tsan
Vice premier
We established the Tourism Administration to restructure the agency in a way that gets everyone on the same page. We know this agency’s upgrading has been a long time in the making, and so we hope to give the Tourism Administration more energy and more resources. In the future, we’ll definitely prioritize any good proposal brought to the table that’s part of the major policies for the tourism industry.
The establishment of the Tourism Administration is an important milestone that signifies Taiwan’s tourism development is moving forward. Many former director-generals of the Tourism Bureau came to witness this historical moment. In fact, the Tourism Administration’s first director general was once a director-general of the Tourism Bureau.
Chou Yung-hui
Tourism Administration director-general
You know, this environment is not new to me, but we will be starting out on a new path, especially now that COVID-19 is behind us. In terms of when we will be able to meet the needs of the industry itself, our goal is actually the year 2025. We want to make this place be a travel destination people are drawn to.
As for this year’s goal of attracting 6 million tourists from other countries, Transport Minister Wang Kwo-Tsai is confident that the goal can be met ahead of schedule. In fact, Wang has even set a 2024 goal of 12 million tourists, a number Taiwan regularly hit in the pre-COVID days.
Chou Yung-hui
Tourism Administration director general
I hope we’ll quickly be able to say we’re in the 10 million visitors club; the higher the number the better. So, as the director general of this agency, my goal is to have everyone in the Tourism Administration working hard.
Chou said that the Tourism Administration is focusing on three major tasks: forming a team of consultants that will seek advice from different industries, increase collaboration between businesses and universities to ease worker shortages and cultivate tourism talent, and develop an international tourism market that will attract foreign visitors to Taiwan.
｜Taiwan News
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觀光局"升格"觀光署 周永暉出任首任署長
2023-09-15
交通部觀光局，今天(15日)正式升格成為"觀光署"，首任署長由前局長周永暉出任。揭牌典禮上，行政院副院長鄭文燦和交通部長王國材，以及歷屆局長都到場同慶。王國材期許，觀光署成立後，明年外國觀光客能重回1200萬人次，周永暉表示，會盡快讓台灣進入"一千萬俱樂部"。
交通部觀光局升格為觀光署，由行政院副院長鄭文燦，和交通部長王國材等人，一同揭牌。
[[行政院副院長 鄭文燦]]
“觀光署的成立是在組改裡面最有共識的，雖然這一天等了很久，我們希望給觀光署更大的力量，更大的資源，未來只要是好的方案，觀光主流化的政策底下，一定會優先支持”
觀光署成立，是台灣觀光發展向前的重要里程碑，多位前任局長都出席見證這歷史性的一刻，而首任署長則是由前局長周永輝出任。
[[觀光署長 周永暉]]
“確實這個環境並不陌生，但是我們要重新出發，尤其在COVID-19之後，怎麼樣貼近產業界的需要，我們的目標其實就是2025年，怎麼樣在世界上，是一個發光發亮的旅遊目的地”
另外，對於外國觀光客600萬人次的目標，今年不只有信心提前達成，王國材更設下，明年重回1200萬人次的目標。
[[觀光署長 周永暉]]
“希望說儘快的進入1000萬俱樂部，我們越高越好，所以部長的任務，我們全觀光署一定會努力”
周永暉表示，觀光署將優先展開三項工作，包括籌組「顧問團」定期諮詢廣納各界建言；擴大「產學合作」解決人力需求與培訓觀光人才；深耕國際旅客市場，吸引外國客到訪台灣。
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