Taisugar Antigua coffee to help Guatemala build schools

Taisugar Antigua coffee to help Guatemala build schools

2024-01-15

Coffee is a NT$60 billion a year industry in Taiwan. For every 10 cups sold, one is made with beans from Taiwan’s diplomatic ally Guatemala. To harness this lucrative market, Guatemalan Ambassador Oscar Adolfo Padilla Lam and Taisugar have joined forces to promote coffee beans from Antigua. Buyers can be confident that the proceeds will not only go towards helping small farmers, but also building schools in remote villages.

The scent of freshly steeped coffee fills the air.

This coffee stand outside of Taisugar Hotel in Taipei uses beans from the Antigua region of Guatemala, one of Taiwan’s diplomatic allies. Even the ambassador is enticed by the smell.

Oscar Adolfo Padilla Lam
Guatemalan ambassador
It’s very good. Acidity, aroma, body and sweetness. It’s good. It’s Guatemalan coffee.

Rich in vanilla and nutty aromas, Antigua coffee beans are grown at 1,300 to 2,000 meters above sea level in an ideal growing environment that has also earned it a place in the Rainforest Alliance. This specialty coffee is available not only at Taisugar locations, but also in supermarkets. It is even served on the high-speed rail, which has switched to using entirely Antigua beans. This expansion aims to support small farmers in Guatemala, as well as rural communities where a portion of the proceeds will go toward building schools.

Yang Ming-jou
Taisugar chair
By drinking a cup of coffee, you can support rural farmers in Guatemala as well as children’s education in these small communities. I think this is the most meaningful part. We expect to import at least 25 tons every year.

Through the world’s favorite beverage, Taiwan and Guatemala hope to build on their friendship while simultaneously improving people’s lives.

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台糖安提瓜咖啡愛心上市助瓜國小農.偏鄉蓋學校

2024-01-15

台灣咖啡市場，一年高達600億商機，而且每10杯，就有一杯的咖啡豆來自台灣的友邦國家瓜地馬拉，為了搶攻黑金商機，瓜國大使巴迪亞攜手台糖，宣傳瓜國的安提瓜咖啡，同時宣布，收益不只能夠幫助小農，也將用來，幫助偏鄉興建學校。

現磨現泡的咖啡，飄散濃郁香氣。

台糖台北會館大門口的咖啡行動車，使用友邦國家瓜地馬拉的安提瓜咖啡豆，連瓜國大使，也聞香而來、親自背書。

[[瓜地馬拉大使巴迪亞]]
“非常好，酸度、香氣、醇厚度和甜味都非常好，這是瓜地馬拉咖啡”

散發香草、堅果等香氣的安提瓜咖啡，來自瓜國高海拔1300到2000公尺的高山，得天獨厚的栽種環境及氣候，獲得雨林認證，精品咖啡在台平價供應，不只台糖營運據點有賣，也上架到量販超市等通路，連高鐵的咖啡，也全面改用安提瓜咖啡豆，就是要擴大銷量，幫助瓜國小農，進而將部分獲利捐出，在偏鄉興建學校，翻轉貧窮。

[[台糖董事長楊明州]]
“藉由喝這一杯咖啡，可以將你的愛心傳達到我們的友邦瓜地馬拉，照顧偏鄉的小農，以及偏鄉的孩童們的教育，我覺得這個才是最有意義的，那預計我們每一年，會至少會進口25公噸”

台瓜兩國，透過黑金貿易，既要鞏固友邦情誼，也要改善人民生活。

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This story was provided by the program "We Are Family"
Funded by New Immigrant Development Fund

For more Taiwan news, tune in:
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