Biden and Trump woo voters on TikTok

Biden and Trump woo voters on TikTok

2024-06-28

U.S. President Joe Biden and former President Donald Trump don’t agree on many things, but one thing that they agree on is a ban on the Beijing-based social network TikTok. Now, with a presidential election at stake, both are joining the platform that they previously attempted to take down. Will it make a difference on Election Day? Voice of America’s Tina Trinh reports.

Presumptive Republican presidential nominee Donald Trump joined TikTok this month.

President Joe Biden did the same in February. It seems the often-maligned social network is no longer a problem when there’s a presidential election on the line.

Teddy Goff
Precision Strategies
The entire social media world has changed in the four years between the last presidential election and this one. This is the first one in which TikTok is the dominant force that it is now.

Both Biden and Trump were in favor of banning TikTok in the U.S., citing security concerns over its parent company’s ties to the Chinese government. But with 170 million users in the U.S., 44 percent of them aged 18 to 29, TikTok represents a critical opportunity to win over young voters. Still, even as more Americans get their news on social media, a recent study finds it’s not why they’re there.

Elisa Shearer
Pew Research Center
When we asked about what reason you turn to these sites, I think entertainment was the top reason for every single one of them, and especially for TikTok, entertainment was a huge reason and news was not a major reason that people were turning to the sites.

TikTok users come across news indirectly, through opinion or humor-based posts referencing current events, and unlike Facebook or Instagram, they’re not posts by friends or family.

Elisa Shearer
Pew Research Center
On TikTok, the most common source of news is actually other people they don’t know personally. The algorithm is feeding people things more so than they’re following someone specifically.

Marketing experts say building on the reach and reputation of online influencers is key.

Teddy Goff
Precision Strategies
You’ve got to figure out a way to convey your message and you know, explain why you’d be a better president, in a way that’s going to make sense and not turn people off on this platform that they’ve come to for fun. They haven’t come to hear your political ad.

In what is shaping up to be a close race, TikTok influencers might be this election season’s digital campaign managers.

Tina Trinh, VOA News, New York.

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美國總統大選即將到來拜登.川普搶攻TikTok用戶選票

2024-06-28

封禁社交網絡平台TikTok，是美國現任總拜登和前總統唐川普間很少有共識的事情。如今，眼看著美國總統選舉即將到來，兩人卻都加入了這個平台。這樣的舉動將會對選舉日帶來影響嗎? 請看來自美國之音的報導。

可望代表共和黨參加美國總統大選的川普，這個月加入了TikTok。

美國總統拜登更是搶在2月時就加入TikTok。看樣子，這個不斷被外界批評的社交平台，到了美國總統選舉在即時，就不再成為問題。

[[傳媒公司 Teddy Goff ]]
“從上次總統選舉至今，四年的時間，整個社交媒體圈早變了。這是TikTok首次成為現在的主導力量”

無論是拜登還是川普，都贊成在美國禁止TikTok，認為這個平台的母公司與中國政府關係密切，擔心影響國家安全。不過，TikTok在美國擁有1.7億用戶，其中44%為18至29歲，代表著贏得年輕選民的重要機會。然而，即使有越來越多的美國人透過社交媒體獲取新聞資訊，最近的一項研究卻發現，這並不是他們使用這些媒體的原因。

[[皮尤研究中心 Elisa Shearer ]]
“當我們調查用戶尋找這些網站的原因時，我發現娛樂永遠是主因，特別是TikTok，新聞並不是人們使用這些平台的主要原因”

TikTok的用戶們透過觀點或基於幽默的貼文間接接觸到新聞，這些貼文參考了時事新聞，不同於Facebook或Instagram，發文的人並不是朋友或家人。

[[皮尤研究中心 Elisa Shearer ]]
“在TikTok上，新聞的最主要來源實際上不是用戶認識的人。主導用戶注意力的是演算法，而不是用戶關注的對象”

行銷專家說，構建影響力和聲譽是關鍵。

[[傳媒公司 Teddy Goff ]]
“你必須找到一種方式來傳遞你的訊息，也就是解釋為什麼你能成為一位更好的總統，這種方式必須能符合邏輯，也不能讓這些來尋找樂趣的用戶感到。他們並不是來聽你的政治廣告”

在這個看起來勢均力敵的選戰中，TikTok可能將發揮重要的影響力。

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There will also be a series of lectures held during the exhibition, which is on display at Songshan Cultural and Creative Park until July 21.

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