Chiayi farmer wins ‘coffee Oscar’ invite to global auction

Chiayi farmer wins ‘coffee Oscar’ invite to global auction

2024-09-03

Some people call coffee “black gold” for its vast market opportunities. Taiwanese drink 2.85 billion cups every year, creating a huge market that is also worth a whopping NT$100 billion for Taiwanese bean production alone. A farmer from Chiayi recently won the top prize at the Cup of Excellence coffee competition, earning a ticket into top-tier international auctions.

Flawless coffee beans are measured out. Even though the brewing hasn’t started yet, their aroma fills the room.

Next to these, Starbucks, UCC, and Blue Bottle beans are all considered cheap. That’s because at this Cup of Excellence competition, the winning grower is to be invited to participate in an exclusive international auction, where the world’s top coffee connoisseurs are to vie over the best beans.

Krude Lin
Coffee Industrial Alliance of Taiwan
At the moment, Taiwanese coffee sells on the international market for NT$30,000 per kilogram. But we think that last year’s prices did not reflect the potential of Taiwanese coffee. We expect we can set a record this year.

This coffee was grown in the mountains between Chiayi’s Zhuqi Township and Alishan. Forty-five beans went through 108 tests. The taste is smooth and floral, earning it a “coffee Oscar.”

Wang Cheng-yuan
Award-winning coffee farmer
It’s floral, well-rounded, and quite delicate. It’s my first time earning an award. Probably the biggest event of my life.

Weng Chang-liang
Chiayi County Commissioner
Chiayi’s conditions for growing coffee are excellent, like in Alishan. It’s a blessing. Our farmers’ skill is also excellent. Among the four presidential awards, three were won by people in Chiayi. I think all the growers should be proud of winning this award.

Taiwanese drink 2.85 billion cups of coffee every year. That’s 200 cups per person on average. Growing coffee is also common, with production valued at NT$1 billion annually. Coffee lovers are breaking the Taiwanese market wide open, and showing the world what it has to offer.

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台灣黑金商機龐大 "咖啡奧斯卡"嘉義縣農主拿下

2024-09-03

咖啡又被稱作為"黑金"，台灣人每年喝掉28.5億杯咖啡，平均每人一年喝200杯，商機如此龐大，產值也很驚人，本土咖啡豆高達10億。在COE咖啡國際競標冠軍賽中，由來自嘉義縣的農主拿下第一，得到了登上國際拍賣平台的門票。

完美無暇的咖啡豆，粒粒飽滿，還沒泡，就先飄出濃濃香氣。

在這些精品豆子面前，知名的星巴克、ucc、藍瓶咖啡，都算是平價，因爲在"COE卓越盃咖啡國際競標"賽中，榮獲第一名的園主，能夠得到國際拍賣平台的入場券，讓全球咖啡愛好者，角逐競標。

[[台灣咖啡產業策略聯盟召集人林哲豪]]
“目前在台灣在國際市場的行銷上面，目前是一公斤三萬塊錢台幣，有這樣子的行銷紀錄。其實我們都認為去年的競標價格，還不是台灣咖啡完整的潛力，那我們期待今年他們有辦法再締造新的紀錄”

這款MIT咖啡，來自嘉義縣竹崎和阿里山交界，在45支咖啡豆中，通過108次考驗，喝起來滑順帶花香，咖啡界的奧斯卡獎，實至名歸。

[[國際咖啡競賽冠軍園主王政淵]]
“最主要是花香，圓潤滑順，蠻細緻的。頭一次上台領獎，可能是我這一生這麼大的場面”

[[嘉義縣長翁章梁]]
“嘉義的條件非常好，那在阿里山，所以是老天爺賞飯吃，那我們的咖啡農技術也非常好，所以這一次有四個總統獎裡面，有三個是嘉義人。所以我想所有種咖啡的人，應該以得這個獎項為榮”

台灣人一年喝掉28.5億杯咖啡，平均每人每年喝掉200杯，而且也很愛種咖啡!年產值高達10億台幣，不愧是黑金商機，咖啡愛好者們，打開台灣咖啡莊園，世界知名度。

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