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‘Fresh’ label restricted to milk with shelf life under 14 days

‘Fresh’ label restricted to milk with shelf life under 14 days

2025-02-11

How fresh does milk have to be to be considered fresh? According to a new set of labeling rules announced by the FDA last year, imported milk with a shelf life of more than 30 days could still count as fresh milk. That’s as long as the labeling clarified that it was “extended shelf life, or ESL fresh milk.” The rules were set to take effect in July, but that has changed amid complaints from dairy companies.

Dairy farmers say the inclusion of the word “fresh” could mislead consumers, as locally produced fresh milk has a much shorter shelf life. They petitioned on numerous occasions to ban the word “fresh” from imported ESL milk, which is treated to stay fresh for 30 to 90 days. Now the FDA says only milk with a shelf life under 14 days can be labeled as “fresh milk,” whether domestically produced or imported.

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進口乳≠鮮乳! 政院拍板「鮮乳」保存期不得逾14天

2025-02-11

衛福部食藥署去年預告,保存期限超過30日進口乳品,可標示為"長效鮮乳"等字樣,新制最快今年7月上路,引發酪農業不滿。

酪農們擔心會搞混國產鮮乳定義,多次北上陳情,與立委、農業部、食藥署開公聽會,希望可以標示清楚,維護"台灣鮮乳標章"的公信力。如今食藥署宣布,未來進口乳品都統一標示,期限14天以內的,才能稱為鮮乳。

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