Account hacking inspires fast food chain’s latest promo

Account hacking inspires fast food chain’s latest promo

2025-06-23

Kaohsiung-founded fast food chain Dain Dain Hamburger turned a crisis into a successful campaign. Earlier, one of their branch’s Facebook page was hacked by someone appearing to be a South Asian livestreamer. Netizens noticed the change and made Dain Dain Hamburger a trending topic online. After the data security crisis was taken care of, Dain Dain Hamburger stayed the talk of the town with a genius campaign: offering free curry sauce for an order of chicken nuggets or fries.

It’s early morning, and customers already can’t wait to try the fast food chain’s new offering.

Chen Pei-sin
FTV Reporter
A fast food chain has a new promotional campaign. By ordering selected items, customers can get a free packet of curry sauce. Netizens are amused by how ahead the company is with trending online topics.

Recently, Dain Dain Hamburger’s Qiaotou branch had their Facebook account hacked. The profile picture was changed into a South Asian man, and the hacker even started several livestreams. The sharp contrast between the page’s original and new contents drove up social media traffic, and even other local businesses started staging India-inspired marketing stunts. Dain Dain Hamburger seized the online virality to start a new promotion: free curry sauce for selected items at all branches.

Customers
It’s quite special, yeah. Really amusing.

The company even adorned the official mascot, a pelican with Indian head accessories, while the copywriting referenced Indi-pop hit “Tunak Tunak Tun.” The new campaign proved popular online.

Dain Dain Hamburger successfully turned a data security crisis into a genius marketing campaign, attracting even more business to the popular chain.

For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53

#marketing #marketinghack #viral #fastfood #丹丹漢堡 #pakalupapito #xavier

被印度小哥盜粉專丹丹漢堡推"嘟嘟嚕嘟丹丹丹"活動

2025-06-23

速食南霸天丹丹漢堡，日前橋頭店臉書粉專被駭，大頭照被換成印度人，還開起直播，吸引不少網友朝聖，如今丹丹漢堡把握熱度，在所有門市，推出送咖哩醬活動，廣告圖也將吉祥物變成印度鳥，甚至還寫出2000年代爆紅的印度神曲"嘟嘟嚕嘟丹丹丹"的歌詞，逗樂民眾，成功再創話題。

速食店一早就湧現購買人潮，而這項新活動，引起討論。

[[民視記者陳姵妡]]
“速食店推出快閃活動，只要購買指定商品，就能送一包咖哩醬，也被網友笑說終於跟上時事。”

丹丹漢堡橋頭店臉書粉專，日前被盜帳號，大頭照被換成印度人，甚至還開起直播，吸引不少網友朝聖，粉絲從幾百人漲到數萬人，甚至吸引其他店家前來跟風，如今丹丹漢堡把握熱度，在所有門市，推出送咖哩醬的活動。

[[民眾]]
“就是還蠻特別的吧，有一點蠻想笑的。”

廣告圖上，丹丹漢堡將吉祥物「丹丹鳥」視覺風格變成印度版，標題更運用台灣人最熟知的印度歌曲《Tunak Tunak Tun》結合店名:"嘟嘟嚕嘟丹丹丹"，逗樂民眾。

丹丹漢堡粉專被駭，趁勢推出活動送咖哩醬，不只創造話題，更被大讚危機變成轉機的最佳示範。

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For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
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Crystal-clear waters and sunny skies bump up against a powdery white sand beach. It’s almost unreal how beautiful this place is: Yonaha Beach in Asia’s most beautiful destination, Miyako Island in Okinawa.

How clear is the water? Just from snorkeling on the surface, you can clearly see an entire underwater world.

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Lobster is priced differently depending on the day. So if we’re talking average costs, they’re spending around NT$100 to NT$150 per lobster. Material costs are rising, but seafood like lobster and crab have always been at a high price point per unit.

Since the NT$10,400 meal includes lobster, many customers find it to be a great deal, helping the restaurant go viral online.

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If you want to have good toast, then give this a try.

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