
The winners of Taiwan’s fifth annual Top 100 Cake Gifts award were unveiled recently in Taichung. More than 200 bakers participated in the competition. Receiving the distinction as a top 100 cake helps bakers market their products, potentially globally. Through these delicious desserts, people around the world can appreciate the exquisite tastes of Taiwan.
The recipients of this year’s fifth annual Top 100 Cake Gifts award have been unveiled. The winners came on stage one by one to receive their certificate.
Chou Tzu-liang
United Bakery Association of the ROC chair
The goal is to uncover well-known shops and bakers from every corner of Taiwan. Many of their products are excellent. This award can become a label. Shops can use this Top 100 Cake Gifts label for marketing.
Gold Quality Award winner
We use natural trehalose sugar. When developing products, we trend toward making it healthy, like using low sugar and low oil in a multi-layered approach. Customers can still get the taste of a traditional Chinese cake, but without impacting health or nutrition.
There was also a display area for the pineapple cakes, egg yolk pastries, and other winning products at the award ceremony. To expand their international market, overseas distributors were also invited to attend.
Chou Tzu-liang
United Bakery Association of the ROC chair
Annual turnover in the baked goods industry is over NT$100 billion. We’re striving to increase that to over NT$200 billion through overseas marketing. It can get people abroad to think of Taiwan and its delicious cakes. And when they think of the cakes, they will think of our beautiful island.
The United Bakery Association is promoting these cakes on the international stage in the hopes of showing people around the world that Taiwan’s bakers can stand with the best.
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#cakes #Top100CakeGifts #baking #bakedgoods #awardceremony #desserts #overseasmarketing #pineapplecakes
第五屆台灣百大糕餅伴手禮,在台中舉辦頒獎典禮,超過200家糕餅伴手禮業者,參與評鑑,透過百大糕餅伴手禮認證標章,協助業者行銷,同時也要把餅做大,不只在國內販售,也要行銷到全世界,讓國際人士想到台灣,就想到美味的糕餅!
台灣百大糕餅伴手禮,第五屆評鑑結果出爐,得獎的業者一一上台接受表揚。
[[中華民國糕餅全國聯合會理事長 周子良]]
“為了挖掘各縣市,台灣各縣市,一些很有名的名店還有名師,很多他們的產品都非常的好,我們藉這個頒獎變成一個標章,讓各店家能夠藉由這個,百大糕餅伴手禮這個標章,能夠做行銷。”
[[金質獎得獎業者]]
“我們使用的就是天然的海藻糖,我們在研發的方向是以,比較健康的一個趨勢,例如包含比較低醣、低油,多層次的一個概念,可以讓消費者吃到,還保有中式糕餅的一個原味,但是在健康跟營養上面,都不會有太大負擔的。”
頒獎典禮會場,同步展出得獎產品,包括鳳梨酥、蛋黃酥等各式各樣糕餅。為了拓展海外市場,現場也邀請海外通路商,進行國際商機媒合。
[[中華民國糕餅全國聯合會理事長 周子良]]
“糕餅業一年的業績大概有一千多億。我們更加強,能夠目標藉由外銷,能夠增加到兩千億以上,讓國際人士想到台灣,就想到台灣美味的糕餅,想到糕餅就想到美麗的台灣。”
糕餅全國聯合會推動台灣糕餅,走向國際舞台,要讓全世界知道,台灣人真的很會做糕餅。
更多新聞內容,請鎖定:
民視台灣台(152頻道)週一至週五晚上9:30
民視新聞台(53頻道)週二至週六凌晨1:00
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