Roadside traffic signs in Yilan promote a delicious guava
Roadside traffic signs in Yilan promote a delicious guava
2025-09-23
Most people travel to Toucheng Township on to enjoy scenic sea views. But did you know that the township also offers a special variety of delicious guava? Known locally as “Sweetheart Guava,” it is not like ordinary crisp guava: its flesh is renowned for its softness and chewy texture. The Yilan County Transportation Department is helping to promote the fruit on roadside signage, making its popularity explode. Let’s find out more.
This electronic traffic sign on the roadside actually reads: “Toucheng ‘Sweetheart Guavas’, richly fragrant and truly nutritious. Pay attention to the traffic ahead.” Charming!
Huang Chih-liang
Yilan County Transportation Department
Whenever an empty spot comes up when we rotate signage, we select advertisements promoting agricultural products from the 12 townships and cities in Yilan County.
The county’s traffic signs can be used to help promote seasonal agricultural products. September is the season for Toucheng’s specialty, “Sweetheart Guava.”
This is Toucheng Township’s most emblematic summer produce, the “Sweetheart Guava.” Take a big bite and its sweetness will reach all the way down to your heart.
Member of the public
Compared to ordinary guava, it’s more fragrant and has more bite, so I think it tastes better. Compared to ordinary guava, I think softer ones taste better.
“Sweetheart Guava” comes in two varieties: white and pink. Its characteristics are a soft crisp texture and a rich sweetness. In autumn, when the temperature gap between day and night is large, its skin becomes pink, earning it the nickname “rouge guava.” This is the best time to taste it.
Farmer
I don’t even need to advertise this year. Everyone keeps asking me about them and the phone rings off the hook.
Lin Shih-yu
Toucheng Township farmers’ association
This advertisement will definitely increase guava sales by 30% to 40%.
This year, the local farmers’ association held a guava tasting competition, with the highest sweetness level tested reaching 12 degrees on the Brix scale. They’ve also developed guava soft serve and chewy jelly. Sales of guava previously were slow, with 500 boxes sold over three years. Now, business is booming, with over 1,000 boxes sold annually. Thanks to a collaborative marketing, its popularity has exploded and more than 7,000 kg have been sold.
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#guava #fruit #yilan #agriculture #lovely
交通處電子看板助攻! 宜蘭頭城"甜心芭樂"銷量翻漲
2025-09-23
夏天到宜蘭頭城，除了海風、浪花，還有在地人最驕傲的「甜心芭樂」！這可不是一般的脆口芭樂，而是號稱「吃軟不吃硬」的軟Q芭樂。今年在交通處電子看板宣傳加持下，產量和人氣也創下新高。
路上的交通可變資訊看板，竟然寫著頭城甜心芭樂，香氣濃真營養，注意前車路況，讓往來的駕駛看了會心一笑。
[[縣府交通處長 黃志良]]
“我們在輪播的其他的空檔，我們會選擇一則來宣傳，來行銷宜蘭縣的12個鄉鎮的農產品。”
原來交通看板也可以拿來幫忙宣傳當季的農產品，因為九月正值頭城特產甜心芭樂的產季。
這是頭城鎮最具特色的夏季農產「甜心芭樂」。大口咬下、甜到心裡。
[[民眾]]
“跟一般芭樂比又更香，更軟Q，所以覺得比較好吃，跟一般脆的芭樂比，我覺得軟的比較好吃。”
甜心芭樂有白肉跟紅肉兩種，特色就是口感軟綿Q彈、香甜濃郁，到了秋天，日夜溫差大，果皮會透出粉嫩的顏色，被暱稱「胭脂芭樂」，這時候正是最適合品嚐的時節。
[[果農]]
“今年都不用打廣告，大家都一直問我，電話都不敢接。”
[[頭城農會推廣主任 林世裕]]
“表示說這個廣告（讓芭樂銷量成長）三、四成一定有的。
今年度農會辦理芭樂評鑑競賽、經檢測最高甜度達12度，芭樂除了品嚐鮮果外，目前也開發芭樂霜淇淋及芭樂QQ凍，果農說，以前芭樂賣得不好，500個紙箱要賣三年，現在生意好到一年就得用掉一千多個紙箱。透過在地農會和縣府合力行銷，甜心芭樂人氣爆棚，已經賣出超過七千公斤。
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